| Title | THAT'S WHY |
| Brand | DB BREWERIES |
| Product / Service | DB EXPORT GOLD 0.0% |
| Category | A01. Fast Moving Consumer Goods |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Production | SWEETSHOP Auckland, NEW ZEALAND |
| Post Production | LIQUID STUDIOS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Stu Bedford | The Machine Room | Online Editor |
| Crighton Bone | Freelancer | DOP |
| Payton Cox | Colenso BBDO | TV Producer |
| James Cummins | Colenso BBDO | Senior Business Director |
| Ben Dailey | Sweetshop | Executive Producer |
| Natalie Downes | Colenso BBDO | Head of Brand Experience |
| Sam Forrest | DB Breweries | Marketing Manager |
| Dave Gibson | Freelancer | Colourist |
| Natasha Gill | Colenso BBDO | Head of TV |
| Charlie Godinet | Colenso BBDO | Senior Art Director |
| Rob Graves-Morris | Colenso BBDO | Senior Copywriter |
| Luke Haigh | Freelancer | Editor |
| Michelle Hong | Colenso BBDO | Producer |
| Gregg Imlah | Colenso BBDO | Experiential Director |
| Jason Jones | The Collective Force | Photographer's producer |
| Jason King | SixtyFour | Retoucher |
| Reks Kok | Colenso BBDO | Retoucher |
| Lee Lowndes | Colenso BBDO | Group Business Director |
| Fiona Marston | DB Breweries | Senior Marketing Manager |
| Craig Matuschka | Liquid Studios | Sound Design |
| Max Mckeon | Colenso BBDO | Creative Director |
| Sean O'Donnell | DB Breweries | Marketing Director |
| Tamara O'Neill | Liquid Studios | Music Producer |
| Bridget Owen | DB Breweries | Brand Manager |
| Simeon Patience | The Collective Force | Photographer |
| Kate Roydhouse | Sweetshop | Executive Producer |
| Damien Shatford | Sweetshop | Director |
| Peter Simons | DB Breweries | Managing Director |
| Levi Slavin | Colenso BBDO | Chief Creative Officer |
| James Tucker | Colenso BBDO | Senior Strategist |
| Pete Van der Fluit | Liquid Studios | Music Artist |
| Robert Vela | Colenso BBDO | Project Manager |
In an unnecessarily elaborate response to our friend’s question ‘Why are we drinking these?’, 15 average kiwi beer drinkers tackle stigma head on to prove the merit of DB Export Gold 0.0%. They perform a feat of precision that would be impossible if they were anything less than 100%. The line arms kiwi drinkers with the perfect rebuttal to any question.