| Title | BUS |
| Brand | PERFETTI VAN MELLE INDIA |
| Product / Service | HAPPYDENT |
| Category | A01. Fast Moving Consumer Goods |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Production | NIRVANA FILMS Bangalore, INDIA |
| Post Production | NIRVANA FILMS Bangalore, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | Mccann Worldgroup India | Chief Creative Officer |
| Kapil Batra | Mccann Worldgroup India | Executive Creative Director |
| Ashish Nath | Mccann Worldgroup India | Creative Director |
| Kusumasab Mitra | Mccann Worldgroup India | Account Director |
| Pritika Mehta | Mccann Worldgroup India | Account Manager |
| Jitender Dabas | Mccann Worldgroup India | Strategic Planning Director |
| Harshvardhan Sahni | Mccann Worldgroup India | Strategic Planning Manager |
| Jeet Kalra | Mccann Worldgroup India | VP and Creative Head AV |
| Aamir Khan | Mccann Worldgroup India | Film Producer (Agency) |
| Prakash Varma | Nirvana Films | Film Director |
| Siddhart Mahadevan | Nirvana Films | Sound Designer |
The film is about a woman who gets on a bus and asks two guys to vacate the seat reserved for ladies. Even after the woman’s request, they act indifferent and refuse to get up. Next, we see how two other guys comes to rescue with the help of Happydent.
In India, local transport like buses and trains have seats reserved for ladies. But more often than not, men ignore the reserved sign and occupy these seats. They don’t get up even if a woman needs the seat. The Indian society is casual about this infringement and doesn’t see it as an issue at all.