Title | SWEET TREATS |
Brand | NISSIN CISCO CO., LTD. |
Product / Service | COCONUT SABLE |
Category | B01. Fast Moving Consumer Goods |
Entrant | FRONTAGE Tokyo, JAPAN |
Idea Creation | FRONTAGE Tokyo, JAPAN |
Production | P.I.C.S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yohei Okawa | FRONTAGE INC. | Creative Director |
Shogo Mutagamihigashi | FRONTAGE INC. | Planner |
Miho Aoki | FRONTAGE INC. | Copywriter |
Chihiro Okabayashi | Freelance | Copywriter |
Shinya Kaburagi | FRONTAGE INC. | Account Executive |
Mutsuko Kamura | FRONTAGE INC. | Account Executive |
Mariko Miura | FRONTAGE INC. | Account Executive |
Shigeo Uozumi | FRONTAGE INC. | Producer |
Sayaka Adachi | Whisle | Casting |
Yuki Nakao | Whisle | Casting |
Taiki Nishimura | P.I.C.S | Producer |
Wataru Sakurai | P.I.C.S | Production Manager |
Naomi Izumida | OND | Director |
Satoshi Uchikawa | Freelance | Cameraman |
Yasuyuki Suzuki | Freelance | Lighting |
Koyuki Kato | Freelance | Art |
Kenji Ichihara | TANGRAM | Editor |
Sakiko Tomita | Freelance | Editor |
Kenjiro Matsuoka | NANAME INC. | CG |
Minoru Dodo | DODO DESIGN | Art Director |
Azusa Kurihara | DODO DESIGN | Graphic Designer |
Satoru Nakano | Freelance | Photographer |
Go Momose | Freelance | Stylist |
Go Ikegami | Freelance | Hair and make up artist |
Yumiko Nakagun | Freelance | Hair and make up artist |
Toru Sakanishi | Freelance | Hair and make up artist |
Fuju Kamio | A Team | Cast |
Ayaka Konno | Space Craft | Cast |
Story starts with a high school couple in a scene full of love and romance, just like the one from Japanese “romance manga.” Every single word from the boy, so sweet and tender, give butterflies to the girl’s stomach. Just as when a lovely kiss scene is about to start, the scene suddenly changes to two high school boys, crazy in love with the tempting taste of Coconut Sable. This comically represents that even how sweet the love scenes are, it cannot overcome the sweet temptation of Coconut Sable.
“Romance manga” is a big trend in Japanese youths. The most catching moment in the story is described as a “Mune-kyun” scene. “Mune-kyun” scene usually describes the scene where the character falls in love, and the moments when they get butterflies in their stomach. We brought 4 different “Mune-kyun” scenes into live-action for this campaign. For example, the “nose biting kiss” in the first footage, where the boy gently bites the tip of the girl’s nose, was an actual scene originally illustrated in an existing manga. Youths watching this footage, will be able to feel as if they are the one in the love scene and indirectly give them butterflies.