Title | DREAM TOGETHER, GOAL TOGETHER |
Brand | HONDA |
Product / Service | HONDA CORPORATE |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
Idea Creation | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
Media Placement | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
PR | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
Production | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
Post Production | DENTSU REDDER ADVERTISING Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Edmund Choe | Dentsu One | Redder | Chief Creative Officer |
Christo Tchobanov | Dentsu One | Redder | Creative Director |
Nhat Tung Trang | Dentsu One | Redder | Art Director |
Dinh Hien Nguyen | Dentsu One | Redder | Copywriter |
Thai Duong Nguyen | Dentsu One | Redder | Strategic Planning Director |
Thi Cam Nguyen | Dentsu One | Redder | Account Manager |
Thi Hai Yen Vu | Dentsu One | Redder | Senior Account Executive |
Richard D’Alessio | 116 Pictures | Director |
Hoang Lan Pham | 116 Pictures | Producer |
The video dramatizes the popular belief among Vietnamese football fans that their passionate support helps their team achieve its victories. The edit seamlessly combines real-life sports footage from iconic games with reshot reenactments, as we follow a metaphorical attack of the National Football Team, where ordinary people of all walks of life visualize themselves on the field, actively contributing to scoring the winning goal. In the end everybody celebrates together the coming true of a dream that unites players, fans and the entire Vietnamese nation.
Honda brand purpose is to bring "The power of dreams" to inspire our customer everyday. We believe that when we pursue a dream, we feel empowered. This power gives us the strength to overcome challenges and inspires us to spread the joy of our dream to others.We believe that the football team's winning dreams are not theirs alone, but for all Vietnamese. That’s why our approach is “more than just the Vietnam football team; Honda will celebrate all Vietnamese dreams.”