Write a short summary of what happens in the film

In the film, our hero takes on all kinds of epic quests and seemingly deadly encounters and emerges victorious thanks to Old Spice Re-Fresh body spray – the smell that never dies. He charms giant-nosed sharks, makes anacondas fall head over heels over his armpits, twitches ninjas nostrils and faces down an apocalyptic singing meteor before being sucked into two nostril-shaped black holes to fight another day.

Cultural / Context information for the jury

Filipinos have almost as many words to describe the way things smell as people in the arctic have to describe snow. In fact many manufacturers increase the scent or aroma in everything from washing powder to hamburgers. So the launch of these new Old Spice variants needed to emphasize the long-lasting fragrance of the product in the most brand-appropriate and culture-appropriate way.