| Title | SLOWAYS |
| Brand | NRMA |
| Product / Service | INSURANCE |
| Category | F03. Single-market Campaign |
| Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
| Media Placement | MINDSHARE Sydney, AUSTRALIA |
| PR | THINKERBELL NORTH Sydney, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Production 2 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Post Production | HECKLER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Brent Smart | IAG | Chief Marketing Officer |
| Zara Curtis | IAG | Director of Content and Customer Engagement |
| Sally Kiernan | IAG | Director, Brand |
| Caroline Hugall | IAG | Group Brand Strategy Director |
| Luke Farrell | IAG | Director of Marketing Operations |
| Anna Bohler | IAG | Personalisation Lead |
| Anna Jackson | IAG | Brand Strategy Lead |
| Annabel Brusasco | IAG | Personalisation Marketing Specialist |
| Ant White | CHE Proximity | Chief Creative Officer |
| Holly Alexander | CHE Proximity | Director, Strategic Production |
| Gavin Chimes | CHE Proximity | Creative Director |
| Ashley Wilding | CHE Proximity | Creative Director |
| Daniel Davison | CHE Proximity | Creative Director |
| Fee Millist | CHE Proximity | Senior Copywriter |
| Rebecca Duggan | CHE Proximity | Senior Art Director |
| Darren Coles | CHE Proximity | Head of Design |
| Reece Lawson | CHE Proximity | Digital Design Lead |
| Phil Johnston | CHE Proximity | Brand Director |
| Cat Hooson | CHE Proximity | Head of CX |
| Cat Shaw-Halford | CHE Proximity | CX Planner |
| Anna Boucaut | CHE Proximity | Technology Project Manager |
| Chris Howatson | CHE Proximity | Group CEO |
| Shane Holmes | CHE Proximity | Group Account Director |
| Tyson Mahon | CHE Proximity | Senior Account Director |
| Charles Todhunter | CHE Proximity | Senior Account Manager |
| Dani Pearce | Revolver | Director |
| Michael Ritchie | Revolver | Executive Producer |
| Sarah Nichols | Rumble | Producer |
| Chris Searle | Title Artist Management | Photographer/Director |
| Maree Mitchell | Title Artist Management | Producer |
For caravanners, slow is a way of life. It's about getting back to basics, back to nature, reconnecting with loved ones and exploring the best parts of a country. With unprecedented numbers of caravanners taking to Australian roads in 2020, NRMA Insurance created a film that captured the romance of slowing down in a caravan. Showing it didn't just protect caravans, but the very way of life that surrounds them.
For caravanners, slow is a way of life. It's about getting back to basics, back to nature, reconnecting with loved ones and exploring the best parts of a country. With unprecedented numbers of caravanners taking to Australian roads in 2020, NRMA Insurance created a film that captured the romance of slowing down in a caravan. Showing it didn't just protect caravans, but the very way of life that surrounds them.