Write a short summary of what happens in the film

MAKE YOUR OWN MASK CULTURE : FROM FOLK HISTORY TO POP CULTURE Masks have always been part of ancient Indian culture and mythology. Warriors Dancers and Storytellers wore masks. Rooted in the mythological narratives of the victory of good over evil. Every region has a history of wearable masks homemade from jute, coconut husk, fibre, leaves and just plain cloth. It’s time to revive our ancient cultural habit of wearing a mask to fight the evil virus, whenever we leave our homes for work and play, for life and family, for our country and for the future of human kind. It’s time to turn the humble ghamcha, dupatta, pallu, turban, urma, lungi, dhoti, angavastram or any clean cloth into a mask and wear it for India. It’s time to dig deep into our cultural roots and create popular culture, inspiring every Indian to wear a mask like a warrior.

Cultural / Context information for the jury

Challenge: An epidemic of epic proportions was spreading across India. It was critical to ensure that everyone wears a mask to stop the spread of the virus. Problem: We do not have 1.3 billion medical masks. We need to save the N95 and Surgical Masks for the doctors, nurses, police and frontline workers. Solution: MAKE YOUR OWN MASK using any clean cloth or garment like the turban, dupatta, gamcha, saree, pallu, scarf, bandana or handkerchief.

Explain how the work innovatively used the film medium.

THE MAKE YOUR OWN #MASKINDIA MOVEMENT The Times of India raised a countrywide call inviting all Indians to make their own masks at home using any clean cloth or garment like the turban, dupatta, gamcha, saree, pallu, scarf, bandana or handkerchief. Triggering a national movement in self-reliance and empowering every citizen of the country to take charge of protecting themselves, their families and their communities. INSPIRING INDIVIDUAL ACTION AND CREATING POPULAR CULTURE. From masks rooted in folk culture to millions of masked selfies that became portraits of the new normal on every display picture online and on every street. ACTIVATING A CHAIN REACTION USING FILMS WITH DIY HOMEMADE MASKS. Using the Power of Film, Social Media UGC Content and Outdoor installations, the campaign generated a unanimous response from millions of Indians including the Prime Minister Modi who sported different homemade gamcha masks elevating the movement across the country.