Title | LOLO DADDY |
Brand | TIKTOK |
Product / Service | TIKTOK |
Category | B05. Media / Entertainment |
Entrant | ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES |
Idea Creation | ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES |
Production | FILMEX Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Greg Martin III | Ace Saatchi & Saatchi | Executive Creative Director |
Mark Peckson | Ace Saatchi & Saatchi | Creative Director |
Kat Suiza | Ace Saatchi & Saatchi | Art Director |
Monica Esquivel | Ace Saatchi & Saatchi | Art Director |
Bianca Bonjibod | Ace Saatchi & Saatchi | Copywriter |
Anika Casimiro | Ace Saatchi & Saatchi | Copywriter |
Emily Sagun | Ace Saatchi & Saatchi | Copywriter |
Sinta Baguio | Ace Saatchi & Saatchi | Client Services Director |
Nicole Guzman | Ace Saatchi & Saatchi | Senior Account Manager |
A story of a granddaughter (Emily) who teaches her grandfather (Lolo Daddy) how to use TikTok. This brings the two closer as they bond on making various Christmas content online. Christmas day arrives and we see Emily looking back on their TikTok videos together. She glances at the chair where Lolo Daddy used to sit, and we reveal that he is no longer with them. She finds a video of Lolo Daddy singing the song “Pasko na Sinta Ko” which he dedicates to her. She decides to make a “duet video” where she sings her version of the song, expressing how much she misses her Lolo Daddy.
In general, Christmas in the Philippines start as early as September. Christmas preparations begin months before December. Some of the Filipino Christmas items in the film are the ff: Puto Bumbong - A popular Christmas delicacy made with rice flour Belen - A nativity display popular in Filipino homes Pasko Na Sinta Ko (It’s Christmas Now My Love) - A popular Filipino Christmas carol with lyrics updated to match the story of the granddaughter and the grandfather
Video URL | Video URL | Video URL