Write a short summary of what happens in the film

The story is about a breaking up couple that a boy is going to leave a girl. Before leaving, the boy grabs a pack of Voiz Cracker; while the girl tries to hold him back by hugging him tightly. The boy thinks he already knew that the girl wouldn’t let him go. Suddenly, the girl suplexes the boy heavily until the pack of Voiz is out of his hands. The story turns out that the girl is pulling him back just because to get Voiz. This is because Voiz is so delicious that you cannot share with others. This campaign is following with 3 short VDO to strengthen that Voiz cannot be shared even in the imagination.

Cultural / Context information for the jury

Voiz is the snack brand in the competitive market in Thailand. In order to stand out, Voiz utilizes the creative platform in order to attract audiences’ attention and relate with target insight of a young couple. Normally, a female teenager always begs for a boy to stay to have a happy-ending love. However, Voiz picks up this context to build up the story along with tying-in product benefits and add creativity to make the story more fun with an unexpected ending that no one would ever imagine of.