| Title | SHOP UNFRIEND |
| Brand | CENTRAL DEPARTMENT STORE |
| Product / Service | CENTRAL MIDNIGHT SALE |
| Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | WOLF BANGKOK, THAILAND |
| Idea Creation | WOLF BANGKOK, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Torsak Chuenprapar | Wolf Bkk | Chief Creative Officer |
| Torsak Chuenprapar | Wolf Bkk | Art Director |
| Kanit Mingmuang | Wolf Bkk | Creative Director |
| Kanit Mingmuang | Wolf Bkk | Copywriter |
| Pawares Vessukanmanukul | Wolf Bkk | Creative Group Head |
| Sarayut Tangpongsiriprapa | Wolf Bkk | Creative Group Head |
| Onanong Klaysuban | Wolf Bkk | Art Director |
| Kanokwan Wiriyakajonkeat | Wolf Bkk | Art Director |
| Chananchida Pattarakiatikun | Wolf Bkk | Copywriter |
| Phachara Saothayanan | Wolf Bkk | Copywriter |
| Phannika Vongsayan | Wolf Bkk | Managing Director |
| Chonlatid Saenghiran | Wolf Bkk | Business Director |
| Thossaporn Kaewnurachadasorn | Wolf Bkk | Account Manager |
| Chanapat Srabua | Wolf Bkk | Agency Producer |
To fight in a battlefield of Black Friday Sale, We turned Midnight Sale into something bolder than usual: Black Midnight Sale. The insightful story of two best friends when they want to buy the same thing on the way to the Black Midnight Sale. As dark as its name, Needless to say, they don’t make it to the shop together, because friendship is forever, except on sale days!
During the hard time in Thailand and the world, from pademic to politics, the last thing that everyone ever want is another bad news. The most that commercial can do so far is to give them a few minutes of enjoyment. We crafted on the story and dialogue between two friends in order to maximize entertainment value of the film.