|Title||A SCRIPTED LIFE|
|Brand||PROCTER & GAMBLE TRADING (THAILAND) LTD.|
|Product / Service||PANTENE|
|Category||A02. Fiction & Non-Fiction Film: 5-30 minutes|
|Entrant||GREYNJ UNITED Bangkok, THAILAND|
|Idea Creation||GREYNJ UNITED Bangkok, THAILAND|
|Media Placement||GREYNJ UNITED Bangkok, THAILAND|
|PR||GREYNJ UNITED Bangkok, THAILAND|
|Production||GREYNJ UNITED Bangkok, THAILAND|
|Production 2||HAPPY ENDING FILM Bangkok, THAILAND|
|Post Production||GREYNJ UNITED Bangkok, THAILAND|
|Post Production 2||HAPPY ENDING FILM Bangkok, THAILAND|
|Thor Santisiri||GREYnJ United||Chairman|
|Kanaporn Hutcheson||GREYnJ United||Chief Executive Officer|
|Jureeporn Thaidumrong||GREYnJ United||Chief Creative Officer|
|Thipayachand Hasdin||GREYnJ United||Chief Operating Officer|
|Asawin Phanichwatana||GREYnJ United||Deputy Chief Creative Officer|
|Asawin Phanichwatana||GREYnJ United||Creative Director|
|Jesse Wong||GREYnJ United||Creative Director|
|Sara Badr||Grey||Associate Creative Director|
|Thanapol Jiratadaporn||GREYnJ United||Creative Group Head|
|Jesse Wong||GREYnJ United||Copywriter|
|Natthinee Ruengves||GREYnJ United||Copywriter|
|Jesse Wong||GREYnJ United||Art Director|
|Kanokkorn Seehapan||GREYnJ United||General Manager|
|Brenda Chung||Grey||Global Business Director|
|Jessica Kositthanakorn||GREYnJ United||Account Director|
|Pruetthaphol Riennimitr||GREYnJ United||Senior Account Executive|
|Nattawut Methithawat||GREYnJ United||Senior Account Executive|
|Kelvin Jameson||Grey||Senior Account Executive|
|Pritika Gupta||Grey||Regional Account Director|
|Smith Lumdubchan||GREYnJ United||Planning Manager|
|Kanoksak Kanchanachutha||GREYnJ United||Project Management Director|
|Aida Ghazali||Grey||Senior Regional Producer|
|Rawikarn Pitaklohapit||GREYnJ United||Project Manager|
|Juthamas Tantated||GREYnJ United||Senior Traffic Coordinator|
|Nottapon Boonprakob||Happy Ending Film||Director|
|Pacharin Surawatanapongs||Happy Ending Film||Producer|
Ning is a Thai actress who shaved her head to play a cancer patient in a drama series. Soon after, she was diagnosed with a brain tumour in real life and had to shave her head once again to prepare for surgery. In this documentary, we follow her story real-time, from before the surgery, without knowing the outcome. It takes us real-time alongside her life events, from days leading up to the surgery.
Pantene believes haircare is the first small step to better self care. It reminds us that through all changes, in hair or in life, we can always choose to stay strong and keep on fighting. In no way to trivialise the emotional struggles they're facing, the objective is to remind them to take better care of themselves, starting with hair. Because little by little, these small changes can help us find the strength to face challenges in life.
From shaving her head to play the role of cancer patient, to being diagnosed with brain tumour in real life, this documentary takes us alongside her life events real-time. From the days leading up to the surgery, without knowing the possible outcome, as her life's script unfolds. Throughout, Ning gradually realised the impact of hair change, and how these seemingly small changes affect how she feels inside.
In order not to trivialise the struggles our target audience is facing, we decided to go with a real story. One that people can resonate with. It's the feeling every time you go to the salon, get a new haircut, sit back and let yourself momentarily escape from anxieties and troubling thoughts. Without knowing, hair changes often affect the way we feel.
The documentary was launched online on social platforms.
The film reached thousands of viewers overnight. With many comments and shares, expressing how Ning's story is inspiring, and give them a sense of hope. Provoking many emotional response with people sharing their own stories of struggles or that of a loved one. The drama series in which Ning played a cancer patient launched in Netflix Thailand once again. Brand affinity for Pantene Thailand increased.