"THE OCEAN: FUTURE MASTERPIECES" EXHIBITION

Grand Prix

Demo Film

Presentation Image

Title"THE OCEAN: FUTURE MASTERPIECES" EXHIBITION
BrandYOKOHAMA HAKKEIJIMA INC.
Product / ServiceSENDAI UMINO-MORI AQUARIUM
CategoryC02. Data Storytelling
EntrantDENTSU LIVE INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 DENTSU DIGITAL INC. Tokyo, JAPAN
Idea Creation 3 DENTSU LIVE INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production DENTSU DIGITAL INC. Tokyo, JAPAN
Production 2 DENTSU LIVE INC. Tokyo, JAPAN
Production 3 PICT Tokyo, JAPAN
Production 4 DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN
Production 5 DENTSU CREATIVE FORCE Tokyo, JAPAN
Post Production VONS PICTURES Tokyo, JAPAN

Credits

Name Company Position
Hiroki Nakamura Dentsu Digital Inc. Advisor
Susumu Namikawa Dentsu Digital Inc. Chief Creative Officer
Fumi Annoura Dentsu Digital Inc. Art Director
Kazuya Kishimoto Dentsu Digital Inc. Communication Designer
Kenji Ozaki DENTSU LIVE INC. Planner
Naruki Higashi DENTSU INC. Copywriter
Takuma Kawada Dentsu Digital Inc. Copywriter
Kaisei Soma DENTSU INC. PR Planner
Ryota Kotoge DENTSU CREATIVE FORCE INC. Producer
Tabito Furusawa PICT INC. Director
Yoshiyuki Dobashi PICT INC. Producer
Ryuichi Ishikawa Dentsu Digital Inc. Programmer
Toshiya Maeda Dentsu Digital Inc. Editor
Shinichiro Suzuki Dentsu Digital Inc. Programmer
Masakatsu Ito DENTSU ON DEMAND GRAPHIC INC. DESIGNER
Kodai Kuroha DENTSU ON DEMAND GRAPHIC INC. DESIGNER
Yu Matsumoto DENTSU ON DEMAND GRAPHIC INC. DESIGNER
Makoto Wada DENTSU ON DEMAND GRAPHIC INC. DESIGNER
Daisuke Isozaki VONS PICTURES, INC. RETOUCHER
Teppei Nezu VONS PICTURES, INC. RETOUCHER
Mutsumi Yokoyama VONS PICTURES, INC. RETOUCHER
Tae Yoshioka VONS PICTURES, INC. RETOUCHER

Describe the creative idea

The problem of plastic pollution in our oceans is a global problem. Sendai Umino-Mori Aquarium, an aquarium with the theme of symbiosis with nature, holds a special exhibition “The Ocean: Future Masterpieces” to appeal to public opinion the seriousness of this problem from Sendai bordering the Pacific Ocean. So we first selected seven of the most famous painting in the world depicting the beauty of the ocean. Then we used simulation to estimate the volume of plastic waste in our oceans in the year 2050. Finally, we had an AI study the seven works – as well as the simulation’s results – and recreate every painting as if produced in the year 2050. Then, we displayed the works at the Sendai Umino-Mori Aquarium. The exhibition has been featured in many media, and about 30,000 people visited in 10 days.

Describe the execution

We realized that the general public was more likely to have experienced beautiful scenes of the ocean through art than through in-person experience. So, we first selected seven of the most famous paintings in the world depicting the beauty of the ocean. Then, we used simulation to estimate the volume of plastic waste in our oceans in the year 2050 and we estimated how much plastic waste would appear in the oceans in each of the paintings, and then we added images of actual plastic waste to the paintings. We then prepared high-resolution data from each of the paintings of the ocean and trained the AI over 200,000 times to replicate the brushstrokes of each artist using a machine learning algorithm called Neural Style Transfer. We used the AI to transfer the waste images to look like each painter painted them. To make the brushstrokes more realistic, we printed these paintings with a 3D printer in the same size as the original painting.

Links
Supporting Webpage