Describe the creative idea

The use of cloud data in Taiwan is quite mature, and it can instantly provide environmental information, such as location, area, weather and population structure. When runners turn on the Bluetooth, they can get push messages. It makes advertisements more distinctive and more instant. We use this condition to create the first advertising internet which mainly focuses on runners. Combine the geographic information with big data, we master the TA structure, and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery.

Describe the execution

There are currently 5 million runners in Taiwan, we have observed that street running has become a trend, and most runners will pass through crowded areas, and their range of movement is controllable. If these runners have advertisements on them, it will be the best mobile media aboard to achieve the goal of approaching consumers actively. We want to let 5 million runners become media and let advertisements actively approach TA! Running AdWear creates a mobile APP for runners to download, and become members to undertake advertising business; According to their mileage, they can earn rewards. The advertisements placed on youtuber will be transferred to Running AdWear, and it could attract more people to join. We also integrated mobile APP developers, battery suppliers, LED technology vendors, runners, and various types of advertisers, etc., creating new mobile aboard, so that everyone has the opportunity become an advertising aboard. As the result, advertisements can approach the crowd actively instead of passively waiting. It will change the future advertising investment model. Until now, we appeal to six Media agencies interested in Running Adwear, they have willing to invest.