| Title | MICRO UNIVERSE |
| Brand | TENCENT |
| Product / Service | TENCENT WE SUMMIT |
| Category | D02. Innovative Use of Technology |
| Entrant | TENCENT Shenzhen, CHINA |
| Idea Creation | TENCENT Shenzhen, CHINA |
| Idea Creation 2 | STINK STUDIOS Shanghai, CHINA |
| Media Placement | TENCENT Shenzhen, CHINA |
| PR | TENCENT Shenzhen, CHINA |
| Production | STINK STUDIOS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Vincent Li | Tencent | General Manager |
| Akae Wang | Tencent | Executive Creative Director |
| Zita Zou | Tencent | Copywriter |
| Ivy Huang | Tencent | Art Director |
| Dong Xie | Tencent | Art Director |
| Sonja Xu | Tencent | Assistant Art Director |
| Ahjan Huang | Tencent | Agency Producer |
| Hunter Zhang | Tencent | Project Director |
| Nichole Yu | Tencent | Project Co-ordinator |
| Junhao Ma | Tencent | Project Manager |
| Katherine Lee | Stink Studios | Executive Producer |
| Roy Zhang | Stink Studios | Digital Producer |
| Nando Correa | Freelance | Creative Director |
| Addie Hao | Stink Studios | Creative Designer |
| Ethan Chiu | Freelance | Front End Developer |
| YiWen Lin | Freelance | Front End Developer |
| Florian DSK | Freelance | 3D Artist |
| Kosta Lagis | Digital Domain | 3D Artist |
| Thomas Suess | Audioforce | Music Composing |
This years theme is 'everything has its own micro-universe', how are we going to make this plain science theme into people’s mind, make them think and learn the concept of it? We want to target the general public, especially the younger group, next generation, to bring up the curiosity of science with an artistic, fun interacting experience. So we created an online experience that allows user to explore the micro-universe around them.
We developed this project in an artistic way possible, also involved in some real science, dust, particle...etc. To fit in this science conference theme, we used space dark as the main color, then integrated with some metal color to make it scientific but also artistic. Our Micro-universe also, we combine liquid physics into the constructing code segment. So each micro-universe will be dynamic and unique for each one. For all the element and icon animation we choose to make it simple and understandable by the general user in China so no one will get lost in this science space.