Title | BLINK |
Brand | XIAO EN |
Product / Service | XIAO EN |
Category | B02. Native & Built-in Feature Integration |
Entrant | IMAGINARY FRIENDS Kuala Lumpur, MALAYSIA |
Idea Creation | IMAGINARY FRIENDS Kuala Lumpur, MALAYSIA |
Idea Creation 2 | BONSEY JADEN Kuala Lumpur, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Production 2 | SOOTH INC. Tokyo, JAPAN |
Production 3 | UP FRONTIER INC. Tokyo, JAPAN |
Post Production | VHQ POST Kuala Lumpur, MALAYSIA |
Post Production 2 | FUSE ADVENTURES IN AUDIO Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Adam Chan | Bonsey Jaden Malaysia | Executive Creative Director |
Yew Pong Hor | Bonsey Jaden Malaysia | Executive Creative Director |
Alicia Hew | Bonsey Jaden Malaysia | Associate Creative Director |
Siok Yee Koh | Bonsey Jaden Malaysia | Head of Art |
Alicia Hew | Bonsey Jaden Malaysia | Copywriter |
Claira Chan | Bonsey Jaden Malaysia | Copywriter |
Siok Yee Koh | Bonsey Jaden Malaysia | Art Director |
Poh Jet Ong | Bonsey Jaden Malaysia | Art Director |
Eva Yap | Bonsey Jaden Malaysia | Art Director |
Brian Lim | Bonsey Jaden Malaysia | Motion Grapher |
Emily Tan | - | Musician |
Albert Law | - | Musician |
Ambrose Ling | - | Musician |
Sling Ng | Directors Think Tank Sdn Bhd | Film Director |
Alard De Smidt | Directors Think Tank Sdn Bhd | Cinematographer |
Shahrul Nizam | Directors Think Tank Sdn Bhd | Cinematographer |
Intan Sham | Directors Think Tank Sdn Bhd | Executive Producer |
Shuying Koh | Directors Think Tank Sdn Bhd | Producer |
Victor Yap | TechTank | Innovation Advisor |
Shin Tokura | Directors Think Tank Sdn Bhd | Innovation Advisor |
Takuyaki Yoshizawa | SOOTH Inc. & Up Frontier Inc. | Interactive Experience Design |
Kilyeon Lee | SOOTH Inc. & Up Frontier Inc. | Interactive Experience Design |
Yuzaburo Saito | SOOTH Inc. & Up Frontier Inc. | Interactive Experience Design |
Susumu Hoshikawa | SOOTH Inc. & Up Frontier Inc. | Technical Director |
Dato Frank Choo | Xiao En | Managing Director |
Daniel Loo | Xiao En | Group Director |
Kidman Kok | Xiao En | Senior Manager |
Jessica Ong | Xiao En | Senior Executive |
Todd Wong | Xiao En | Senior Executive |
In a first-of-its-kind mobile site experience, Blink gave viewers a chance to control a film with their eyes. When the film plays, every blink shortens the experience. In the spot, a father is seen reading a newspaper, but he ages decade by decade with every blink. Every blink from the viewer shortens the film experience. The film uses a proprietary code that works on both mobile and desktop browsers. The experience brought people face-to-face with the fickle nature of time. But it also ends with a message of hope. That we can wield the power to control time by being present in the now.
The key to the experience was to make the film entirely native to users. An app would hinder the reach of the message, so we decided to build everything within the possibilities of a mobile browsing experience. A proprietary code was developed to enable each blink (as the front-facing camera is activated) to skip ahead in the film. The interactivity and capture of the blinks had to work across multiple browsers and devices. But what was most challenging was the process of making sure that the blinks felt seamless. Too sensitive and it would trigger a buggy experience. Not sensitive enough and viewers would have to perform conscious blinks for the skips to register. This led to tests after tests after tests. At the end of the day, the technology had to work so seamlessly that it was hidden in the storytelling and message.