WANTED LIST

Short List
TitleWANTED LIST
BrandYAHOO JAPAN
Product / ServiceTHE INVESTIGATIONS OF WANTED CRIMINALS
CategoryD02. Innovative Use of Technology
EntrantDENTSU DIGITAL INC. Tokyo, JAPAN
Idea Creation DENTSU DIGITAL INC. Tokyo, JAPAN
PR PLATINUM Tokyo, JAPAN
Production PARTY Tokyo, JAPAN

Credits

Name Company Position
Yusuke Mori Dentsu Digital Creative Director
Hiroki Nakamura PARTY Executive Creative Director
Dai Hirose Dentsu Copywriter
Satomi Okubo Dentsu Art Director
Ryuichi Ishikawa Dentsu Digital Technology Director
Akina Shibata Dentsu Digital Creative Producer
Toshiya Maeda Dentsu Digital Movie Designer
Sasuke Nenoki Dentsu Digital Creative Technologist
Kodai Kuroha DENTSU ON DEMAND GRAPHIC Designer
Soichi Murayama PLATINUM PR Director
Yuichi Miyamoto PARTY Research Engineer
Kazunobu Ota amana Producer
Kentaro Saisho FOV Director

Describe the creative idea

"WANTED LIST" is a project that uses AI to predict the current appearance of wanted criminals based on past photos. We used the latest AI-powered image analysis technology to predict the current appearance of wanted criminals based on their past photos and available information, and created a campaign website and posters.To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging transformation, texture transfer, and image comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape. This service has reached to over 200 million users and updated how police in Japan carry out investigations, and not only is it being applied to the investigations of wanted criminals, but also the search of missing persons.

Describe the execution

To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging Transformation, Texture Transfer, and Image Comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape, and showcased them on a campaign website. In addition to the annual production of posters by the police, posters for this project were also displayed at police stations all across Japan. As a lead-up to "Wanted Criminals Investigation Reinforcement Month" of November, we launched the project at the end of September 2020.

Links
Website URL   |   Supporting Webpage