Title | WANTED LIST |
Brand | YAHOO JAPAN |
Product / Service | THE INVESTIGATIONS OF WANTED CRIMINALS |
Category | D02. Innovative Use of Technology |
Entrant | DENTSU DIGITAL INC. Tokyo, JAPAN |
Idea Creation | DENTSU DIGITAL INC. Tokyo, JAPAN |
PR | PLATINUM Tokyo, JAPAN |
Production | PARTY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yusuke Mori | Dentsu Digital | Creative Director |
Hiroki Nakamura | PARTY | Executive Creative Director |
Dai Hirose | Dentsu | Copywriter |
Satomi Okubo | Dentsu | Art Director |
Ryuichi Ishikawa | Dentsu Digital | Technology Director |
Akina Shibata | Dentsu Digital | Creative Producer |
Toshiya Maeda | Dentsu Digital | Movie Designer |
Sasuke Nenoki | Dentsu Digital | Creative Technologist |
Kodai Kuroha | DENTSU ON DEMAND GRAPHIC | Designer |
Soichi Murayama | PLATINUM | PR Director |
Yuichi Miyamoto | PARTY | Research Engineer |
Kazunobu Ota | amana | Producer |
Kentaro Saisho | FOV | Director |
"WANTED LIST" is a project that uses AI to predict the current appearance of wanted criminals based on past photos. We used the latest AI-powered image analysis technology to predict the current appearance of wanted criminals based on their past photos and available information, and created a campaign website and posters.To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging transformation, texture transfer, and image comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape. This service has reached to over 200 million users and updated how police in Japan carry out investigations, and not only is it being applied to the investigations of wanted criminals, but also the search of missing persons.
To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging Transformation, Texture Transfer, and Image Comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape, and showcased them on a campaign website. In addition to the annual production of posters by the police, posters for this project were also displayed at police stations all across Japan. As a lead-up to "Wanted Criminals Investigation Reinforcement Month" of November, we launched the project at the end of September 2020.
Website URL | Supporting Webpage