12 TO THE FIFTH POWER CAKES

Silver Spike

Demo Film

Presentation Image

Title12 TO THE FIFTH POWER CAKES
BrandLUMINE CO.,LTD.
Product / ServiceLUMINE CO.,LTD.
CategoryC03. Data Visualisation
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR HIGHLIGHTS Tokyo, JAPAN
Production DENTSU LIVE INC. Tokyo, JAPAN
Production 2 ADBRAIN INC. Tokyo, JAPAN
Production 3 THE ELVES AND THE SHOEMAKER.CO.,LTD. Tokyo, JAPAN
Production 4 BASCULE Tokyo, JAPAN
Production 5 P.I.C.S Tokyo, JAPAN
Additional Company BRAVO Tokyo, JAPAN
Additional Company 2 YOKOHAMA SUPER FACTORY Tokyo, JAPAN
Additional Company 3 SHOEI INC. Tokyo, JAPAN
Additional Company 4 KATT Tokyo, JAPAN
Additional Company 5 DENTSU TEC Tokyo, JAPAN

Credits

Name Company Position
Shunsuke Kaga Dentsu Inc. Creative Director
Yusuke Koyanagi Dentsu Inc. Art Director
Natsuki Tomoda Dentsu Inc. Art Director
Kunihiko Mishima Dentsu Inc. Writer
Risako Kawashima Dentsu Inc. Writer
Kensuke Matsumoto DENTSU LIVE INC. Producer
Mio Tsuchiya Freelance / Individual Sweet Innovator
Haruka Eve Lourdes Freelance / Individual Fortune Adviser
Kenta Saito ADBRAIN Inc. Designer
Sae Unemoto ADBRAIN Inc. Designer
Minami Yoshimoto ADBRAIN Inc. Designer
Shohei Nakajima ADBRAIN Inc. Producer
Ryo Funamoto Yokohama Super Factory Photographer
Kazunori Hoshi The Elves and the Shoemaker.Co.,Ltd Producer
Miki Kudo The Elves and the Shoemaker.Co.,Ltd Photo Editor
Akio Kawabe The Elves and the Shoemaker.Co.,Ltd Photo Editor
Naoto Yamashita The Elves and the Shoemaker.Co.,Ltd Photo Editor
Yuya Imayuki The Elves and the Shoemaker.Co.,Ltd Photo Editor
Shunichi Yamashita SHOEI Inc. Creative Team
Jinku Uchiyama SHOEI Inc. Creative Team
Kazuhisa Maegawa Bascule Inc. Programmer
Hironobu Tokai Freelance / Individual Director
TAPPEI TAPPEI KATT inc. Creative Team
Takahiko Kajima P.I.C.S. Co., Ltd. Producer
Haruka Tanji P.I.C.S. Co., Ltd. Product Manager
Hayato NamikiNamiki DENTSU TEC INC. Creative Team
Atsuko Maruyama highlight inc. Creative Team
Izumi Furukawa highlight inc. Creative Team
Masakazu Sasaki BRAVO Inc. Product Manager
Hiro Sato BRAVO Inc. Product Manager
Ryo Watanabe HOSEISHA CO.,LTD Creative Team
Yasuhiro Deguchi Freelance / Individual Creative Team
Ryosuke Sato Pagiles Inc Creative Team

Describe the creative idea

A study shows proactive astrology enhances cognitive performance and creativity. The scale of the astrology market in Japan amounts to approximately $ 10 billion. LUMINE is a commercial establishment popular among women, and it utilizes astrology to deliver “a message that positively embraces individuality”. Recipes were devised to accommodate 248,832 horoscopic results, and a designing system was established to create unique cakes according to inputted individual date of birth. 98% of the participants were satisfied with the experience and were able to welcome the brand-new year with hope.

Describe the execution

A study shows proactive astrology enhances cognitive performance and creativity. The scale of the astrology market in Japan amounts to approximately $ 10 billion. LUMINE is a commercial establishment popular among women, and it utilizes astrology to deliver “a message that positively embraces individuality”. Recipes were devised to accommodate 248,832 horoscopic results, and a designing system was established to create unique cakes according to inputted individual date of birth. 98% of the participants were satisfied with the experience and were able to welcome the brand-new year with hope.

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