Describe the creative idea

Nutrilite has established itself as a high-quality nutritional supplement with the feature of "Full Traceability" for 100 years. Interpreting the source of materials has always been the most important communication task of advertising. However, in this digital age, audiences hate advertisements, even if it’s a two-second demo, not to mention the "Nine Steps" product journey. We found that Taiwan has the second-highest weekly player number in the Asia-Pacific countries, people easily SKIP advertising but are willing to try out various new mobile games in the time slot. Amway Nutrilite decided to drop the preaching and create a short and fun mobile game directly.  Try it once and can experience the whole "Nine Steps" traceability journey smoothly.

Describe the execution

We decided to make the "Nutrilite" traceability journey into a short and fun mobile game. Try it once and you can experience the whole product journey smoothly. The 3D domino is designed to attract people's curiosity through exquisite visual effects. We refer to the farm crops of Nutrilite in the United States, and the materials are made with delicate textures to simulate the trees, insects, and plants of the Nutrilite farm. Multiple attempts at rolling gravity to preserve the natural dynamics of seeds, the use of gyroscopes and touch technology create fun interactive levels that are easy to get started. Each level has a time limit of 10 seconds, with a smooth hand feel, you can play at any time while holding the phone. With the integration of points calculation and ranking mechanism, it also encourages netizens to call out friends to participate, up to 1/5 of the players keep coming back! Nearly 300,000 people participated in the online competition two weeks after the game was launched.