Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
H01 Integrated Campaign Led by Digital
SMOKE FREE CAMPAIGN TO ON-LINE SMOKE FREE CAMPAIGN MINISTRY OF HEALTH AND WELFARE PROGRAM BASED ON GPS AND AR	HS AD Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA
SIGNATURE SEARCHES GOOGLE GOOGLE SEARCH	R/GA SYDNEY	AUSTRALIA	R/GA SYDNEY	AUSTRALIA	Short List
UNREAL FANS OF REAL KASHMIR ADIDAS + REAL KASHMIR FC REAL KASHMIR FC	CHEIL INDIA Gurgaon	INDIA
CARBON THUMBPRINT CAMPAIGN BELONG CARBON NEUTRAL MOBILE AND INTERNET	BELONG Melbourne	AUSTRALIA	COLLIDER Melbourne	AUSTRALIA	Short List
INTEGRATED CAMPAIGN LED BY DIGITAL WORK ACROSS MULTIPLE PLATFORMS LED BY DIGITAL MYNTRA DESIGNS PVT LTD MYNTRA FASHION SUPERSTAR	SCHBANG Bangalore	INDIA	BANIJAY ASIA Mumbai	INDIA
I01 Local Brand
HAPI BACK TO WORK BIBLE HARBIN BEER HARBIN BEER	PARTY A Shanghai	CHINA
LIVE FRESH CLUB DBS LIVE FRESH	THE SECRET LITTLE AGENCY Singapore	SINGAPORE	THE SECRET LITTLE AGENCY Singapore	SINGAPORE
SEEING NUMBERS MAGNUM 4D GAMING	GEOMETRY GLOBAL Kuala Lumpur	MALAYSIA	GEOMETRY GLOBAL Kuala Lumpur	MALAYSIA
I02 Challenger Brand
SET UP - THE GAME SUZUKI SUZUKI CARFIGURATOR	SUZUKI Melbourne	AUSTRALIA	DELOITTE DIGITAL Sydney	AUSTRALIA
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Short List
I03 Single-market Campaign
POOJA DIDI FACEBOOK FACEBOOK	TAPROOT DENTSU Mumbai	INDIA	CHROME PICTURES Mumbai	INDIA
KUALI BAKERS FONTERRA BRANDS (M) SDN BHD ANCHOR	STAR MEDIA GROUP BERHAD Petaling Jaya	MALAYSIA	STAR MEDIA GROUP Petaling Jaya	MALAYSIA
LIVE FRESH CLUB DBS LIVE FRESH	THE SECRET LITTLE AGENCY Singapore	SINGAPORE	THE SECRET LITTLE AGENCY Singapore	SINGAPORE
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	TRIGGER HAPPY ENTERTAINMENT PVT. LTD. Mumbai	INDIA
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE	DENTSU WEBCHUTNEY Mumbai	INDIA	DENTSU WEBCHUTNEY Mumbai	INDIA	Bronze
I04 Social Behaviour
UNLOCK YOU SEIKO WW	CHERRY Tokyo	JAPAN	HAT INC. Tokyo PYRAMID FILM Tokyo	JAPAN
THE CHEERING BANDAGE YOUNG CHEMICAL, FACEBOOK KOREA THE CHEERING BANDAGE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
MAT KAR FORWARD TIKTOK INDIA MAT KAR FORWARD	KINNECT Mumbai	INDIA
SHOW MY WORK TENCENT VOOV MEETING APP	TENCENT Shenzhen	CHINA	ELLOWORLD Shanghai	CHINA
BARISTA CALL OUTS STARBUCKS STARBUCKS	WATCONSULT Mumbai	INDIA	WATCONSULT Mumbai	INDIA
GOOD ENOUGH HANDWASHING AIN'T GOOD ENOUGH P&G SAFEGUARD	SAATCHI & SAATCHI Singapore	SINGAPORE	SAATCHI & SAATCHI Singapore PABRIKA Makati City	SINGAPORE THE PHILIPPINES
CHAMP'S BIGGEST FANS JOLLIBEE FOODS CORPORATION JOLLIBEE CHAMP	PROPEL MANILA Makati City	THE PHILIPPINES	ARCADE FILM FACTORY Makati City	THE PHILIPPINES
GLOBAL PRIDE CROSSING INTERPRIDE, EUROPEAN PRIDE ORGANISERS ASSOCIATION (EPOA) GLOBAL PRIDE 2020	WE ARE SOCIAL Singapore	SINGAPORE	SWIPEBACK Montreuil	FRANCE
BACKGROUND HOMES SPCA ADOPTION SERVICES	SPCA Singapore	SINGAPORE	FORSMAN & BODENFORS Singapore	SINGAPORE
MEDDLE IN THE NEW ZEALAND ELECTION EVERY KIWI VOTE COUNTS EVERY KIWI VOTE COUNTS	SPECIAL GROUP Auckland	NEW ZEALAND	SWEETSHOP Auckland	NEW ZEALAND	Gold Spike
TUTORIALS TAKEOVER QC SCIENCE HIGH SCHOOL QC SCIENCE HIGH SCHOOL	VMLY&R PHILIPPINES Taguig City	THE PHILIPPINES	VMLY&R PHILIPPINES Taguig City	THE PHILIPPINES
SHAADI WFH - WEDDINGS FROM HOME SHAADI.COM SHAADI.COM	LEO BURNETT INDIA Mumbai	INDIA
PUBLICLY TRADED LIFESTYLES HEALTHCARE AUSTRALIA LIFESTYLES	FCB/SIX NY	USA	EDITING HOUSE Toronto GRAYSON MUSIC Toronto	CANADA	Short List
DATAMIRROR LUX LUX	WUNDERMAN THOMPSON Singapore	SINGAPORE	WUNDERMAN THOMPSON Singapore WUNDERMAN THOMPSON CHAMELEON Singapore THE SWEETSHOP Shanghai	SINGAPORE CHINA
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	TRIGGER HAPPY ENTERTAINMENT PVT. LTD. Mumbai	INDIA
I05 Cultural Insight
THE CHEERING BANDAGE YOUNG CHEMICAL, FACEBOOK KOREA THE CHEERING BANDAGE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
MOONMENTS WECHAT / THE GREAT WALL WECHAT	TENCENT Shenzhen	CHINA	STINK STUDIOS Shanghai	CHINA	Short List
CARE WILL OVERCOME BAJAJ GENERAL INSURANCE GENERAL INSURANCE	WATCONSULT Mumbai	INDIA	WATCONSULT Mumbai	INDIA
COOL EITHER WAY AMBROSIAL BRAND OF YILI GROUP AMBROSIAL HIGH END GREEK YOGURT	INNER MONGOLIA YILI INDUSTRIAL GROUP Hohhot City	CHINA
CRAFT BRAND LOVE FROM OLD TALE AND TUNE KIEHL'S/ L'OREAL KIEHL'S TOP PRODUCTS IN LIMITED KIEHL'S LOVES PACKAGE	MSL Ho Chi Minh	VIETNAM	MSL Ho Chi Minh	VIETNAM
HINTING ETHNIC NISSIN NOODLE	DENTSU INC. Tokyo	JAPAN	DASH Tokyo	JAPAN
THE RECONNECTING TRACK INDOSAT OOREDOO IM3 OOREDOO	MATA ANGIN Jakarta	INDONESIA	AOI ASIA INDONESIA Jakarta	INDONESIA
SEND YOUR BOSS OFF TO A VACATION CORONA CORONA	PARTY A Shanghai	CHINA			Short List
KARAOKE KARO KOWE SARIMI SARIMI INSTANT NOODLE	PT CIPTA PRATAMA KREASI Jakarta	INDONESIA
UMAMI LAND GOOGLE ARTS & CULTURE WEBGL EXPERIENCE	MEDIAMONKS SINGAPORE Singapore	SINGAPORE	MEDIAMONKS SINGAPORE Singapore	SINGAPORE
WHERE'S THE NOODLE?! PT. INDOFOOD SUKSES MAKMUR, TBK INDOMIE	ROMP. Jakarta	INDONESIA	GAMA PRATAMA Jakarta	INDONESIA	Short List
PARACHUTE #CHAMPIBEATS PARACHUTE ADVANSED PARACHUTE ADVANSED HAIR OIL	VMLY&R Mumbai	INDIA	VMLY&R Mumbai FERRIS WHEEL STUDIOS Gurugram	INDIA
PIZZA HUT: FEMALE GAMERS' NEW HERO YUM! CHINA PIZZA HUT	MINDSHARE CHINA Shanghai	CHINA
THE LYNCHING TURTLE LIMITED TURTLE	WUNDERMAN THOMPSON Kolkata	INDIA
HAPI BACK TO WORK BIBLE HARBIN BEER HARBIN BEER	PARTY A Shanghai	CHINA
CARE FOR WHAT YOU WEAR LG ELECTRONICS LG CLOTHING CARE SOLUTION	HS AD Seoul	SOUTH KOREA
MY FIRST PYONGYANG FRIEND MINISTRY OF UNIFICATION MY FIRST PYONGYANG FRIEND	HS AD Seoul	SOUTH KOREA	SALTLUX Seoul DOVE TO RABBIT Seoul	SOUTH KOREA
LIVE FRESH CLUB DBS LIVE FRESH	THE SECRET LITTLE AGENCY Singapore	SINGAPORE	THE SECRET LITTLE AGENCY Singapore	SINGAPORE
WORLD'S MOST REPORTED TRAILER TRIGGER HAPPY THAPPAD	DENTSU WEBCHUTNEY Mumbai	INDIA	TRIGGER HAPPY ENTERTAINMENT PVT. LTD. Mumbai	INDIA
LISTERINE BIBIGKASIN CHALLENGE J&J PHILIPPINES LISTERINE	WUNDERMAN THOMPSON Makati City	THE PHILIPPINES	WUNDERMAN THOMPSON Makati City	THE PHILIPPINES

H01 Integrated Campaign Led by Digital
SMOKE FREE CAMPAIGN TO ON-LINE SMOKE FREE CAMPAIGN
MINISTRY OF HEALTH AND WELFARE / PROGRAM BASED ON GPS AND AR

HS AD Seoul

SOUTH KOREA

HS AD
Seoul

SOUTH KOREA
SIGNATURE SEARCHES
GOOGLE / GOOGLE SEARCH

R/GA SYDNEY

AUSTRALIA

R/GA SYDNEY

AUSTRALIA

Short List
UNREAL FANS OF REAL KASHMIR
ADIDAS + REAL KASHMIR FC / REAL KASHMIR FC

CHEIL INDIA Gurgaon

INDIA
CARBON THUMBPRINT CAMPAIGN
BELONG / CARBON NEUTRAL MOBILE AND INTERNET

BELONG Melbourne

AUSTRALIA

COLLIDER
Melbourne

AUSTRALIA

Short List
INTEGRATED CAMPAIGN LED BY DIGITAL WORK ACROSS MULTIPLE PLATFORMS LED BY DIGITAL
MYNTRA DESIGNS PVT LTD / MYNTRA FASHION SUPERSTAR

SCHBANG Bangalore

INDIA

BANIJAY ASIA
Mumbai

INDIA