| Title | «OPEN UP YOUR HORIZON»PROMOTIONAL VIDEO FOR 2021 HUAWEI CAMPUS RECRUITMENT |
| Brand | HUAWEI |
| Product / Service | HUAWEI |
| Category | D04. Brand / Product Video |
| Entrant | HUAWEI Shenzhen, CHINA |
| Idea Creation | OGILVY Guangzhou, CHINA |
| Production | DOTWELL Shenzhen, CHINA |
| Name | Company | Position |
|---|---|---|
| Hao Yang | Ogilvy | Chief Creative Officer |
The talented are different from the common. They have the potential and capability to change the world. They are able to see the possibilities that may be invisible to the common, and willing to fight for such constantly with all they have. They choose a job not only for feeding themselves but also in the hope of making a difference to the world.Thanks to its passion and hard-working mind, Huawei that never stops innovation and development in various sectors, such as 5G, IoT and cloud computing, is exactly making nonstop efforts to changing the world. This promotional video was facing the international talents from the campus in 2021.It has shown the spirit of Huawei, choosing Huawei means leading the world forward with Huawei.
Campus recruitment is targeted at top students and talented youth this year, who should be resonated with and motivated by the video. This video should trigger their aspiration to join Huawei, establish and consolidate Huawei spirit and a positive corporate value in their mind, so as to leave a unique and distinctive mark of brand among the recruitment campaign of various companies.Representative scientists speak of the horizon they ever encountered on their way to success to describe scientist’s spirit and the source of their motivation to change the world by telling how they “open up their horizon”.
The main implementation is creative video and KV.This project has been done in almost 2 months from creative ideas to final delivery, it has been filmed in Thailand with an international production crew. We also provided Qtake and Voov meeting for the client to follow the whole execution since the COVID19.The scale and target are over billions global viewers.
It brings Huawei a huge attention of graduated talents in the world. We also get the praise from both client and industry.This promotional video has been spreading from China to overseas with billions watches and reposts. The client believed that it also shows the world with their brave and tough spirit to everyone in this special year.