Product / ServiceTENCENT WE SUMMIT
CategoryA06. Consumer Services / Business to Business
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Idea Creation 2 STINK STUDIOS Shanghai, CHINA
Media Placement TENCENT Shenzhen, CHINA
Production STINK STUDIOS Shanghai, CHINA


Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Ivy Huang Tencent Art Director
Dong Xie Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Ahjan Huang Tencent Agency Producer
Hunter Zhang Tencent Project Director
Nichole Yu Tencent Project Co-ordinator
Junhao Ma Tencent Project Manager
Katherine Lee Stink Studios Executive Producer
Roy Zhang Stink Studios Digital Producer
Nando Correa Freelance Creative Director
Addie Hao Stink Studios Creative Designer
Ethan Chiu Freelance Front End Developer
YiWen Lin Freelance Front End Developer
Florian DSK Freelance 3D Artist
Kosta Lagis Digital Domain 3D Artist
Thomas Suess Audioforce Music Composing


Every year the greatest minds in science gather at Tencent’s WE Summit. In 2019 the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. We wanted the users to experience this interactive project before they joined the WE Summit online stream. At the same time, changing their perception of science as artistic, beautiful and fun.

Describe the strategy

We want to target the general public, especially the younger group, next generation, to bring up the curiosity of science with an artistic, fun interacting experience. Mobile phone is the essential tools that we live on, we developed our project based on mobile end which allow almost everyone to be able to reach this project and to know about our WE Summit. With users’ public post to generate more visitors to the experience.

Describe the execution

We developed the interacting experience on the mobile end, which allows almost everyone to explore this beautiful project within this 3 day event. From a photo on the users mobile phone, we created a unique, generative, ever-evolving micro-universe that carries the colorful “DNA” of the object. Users were able to interact with each micro-universe and save a digital poster for WeChat moments. We also brought the micro-universe gallery to the event itself... allowing everyone to explore others’ micro-universe in real-time. With people’s sharing, our experience had a great success and also brings the even more new comers.

List the results

This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market. At the same time it converted almost 2 million views online, making this year’s WE Summit an even greater success.


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