WANTED LIST

Short List
TitleWANTED LIST
BrandYAHOO JAPAN
Product / ServiceTHE INVESTIGATIONS OF WANTED CRIMINALS
CategoryB01. Websites / Microsites
EntrantDENTSU DIGITAL INC. Tokyo, JAPAN
Idea Creation DENTSU DIGITAL INC. Tokyo, JAPAN
PR PLATINUM Tokyo, JAPAN
Production PARTY Tokyo, JAPAN

Credits

Name Company Position
Yusuke Mori Dentsu Digital Creative Director
Hiroki Nakamura PARTY Executive Creative Director
Dai Hirose Dentsu Copywriter
Satomi Okubo Dentsu Art Director
Ryuichi Ishikawa Dentsu Digital Technology Director
Akina Shibata Dentsu Digital Creative Producer
Toshiya Maeda Dentsu Digital Movie Designer
Sasuke Nenoki Dentsu Digital Creative Technologist
Kodai Kuroha DENTSU ON DEMAND GRAPHIC Designer
Soichi Murayama PLATINUM PR Director
Yuichi Miyamoto PARTY Research Engineer
Kazunobu Ota amana Producer
Kentaro Saisho FOV Director

Background

The amount of available photos of wanted criminals is limited, and many are outdated for decades, which make them insufficient references. This situation has led to the public’s lowered expectations for the arrest of wanted criminals and a decreased level of concern for the issue.

Describe the strategy

Most people living in Japan have a low level of concern about wanted criminals. To encourage people to pay more attention to this issue, we created a campaign website that would grasp attention by predicting the current appearance of wanted criminals and lead to more submissions of sighting information from the public.

Describe the execution

To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging transformation, texture transfer, and image comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape, and showcased them on a campaign website. In addition to the annual production of posters by the police, posters for this project were also displayed at police stations all across Japan. As a lead-up to "Wanted Criminals Investigation Reinforcement Month" of November, we launched the project at the end of September 2020.

List the results

The overall reach amounted to over 200 million. This service has updated how police in Japan carry out investigations, and not only is it being applied to the investigations of wanted criminals, but also the search of missing persons.

Links
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