|Product / Service||THE INVESTIGATIONS OF WANTED CRIMINALS|
|Category||B01. Websites / Microsites|
|Entrant||DENTSU DIGITAL INC. Tokyo, JAPAN|
|Idea Creation||DENTSU DIGITAL INC. Tokyo, JAPAN|
|PR||PLATINUM Tokyo, JAPAN|
|Production||PARTY Tokyo, JAPAN|
|Yusuke Mori||Dentsu Digital||Creative Director|
|Hiroki Nakamura||PARTY||Executive Creative Director|
|Satomi Okubo||Dentsu||Art Director|
|Ryuichi Ishikawa||Dentsu Digital||Technology Director|
|Akina Shibata||Dentsu Digital||Creative Producer|
|Toshiya Maeda||Dentsu Digital||Movie Designer|
|Sasuke Nenoki||Dentsu Digital||Creative Technologist|
|Kodai Kuroha||DENTSU ON DEMAND GRAPHIC||Designer|
|Soichi Murayama||PLATINUM||PR Director|
|Yuichi Miyamoto||PARTY||Research Engineer|
The amount of available photos of wanted criminals is limited, and many are outdated for decades, which make them insufficient references. This situation has led to the public’s lowered expectations for the arrest of wanted criminals and a decreased level of concern for the issue.
Most people living in Japan have a low level of concern about wanted criminals. To encourage people to pay more attention to this issue, we created a campaign website that would grasp attention by predicting the current appearance of wanted criminals and lead to more submissions of sighting information from the public.
To generate the predicted appearance of wanted criminals, we used three artificial intelligence models: Aging transformation, texture transfer, and image comparison. We generated nine patterns of predictions for each criminal, with consideration of changes in body shape, and showcased them on a campaign website. In addition to the annual production of posters by the police, posters for this project were also displayed at police stations all across Japan. As a lead-up to "Wanted Criminals Investigation Reinforcement Month" of November, we launched the project at the end of September 2020.
The overall reach amounted to over 200 million. This service has updated how police in Japan carry out investigations, and not only is it being applied to the investigations of wanted criminals, but also the search of missing persons.