Background

Cross Fire mobile game, which is a nation-wide famous shooting game from Tencent Game. In 2020 December, it is going to be Cross Fire Mobile’s 5 years anniversary. Therefore, Cross Fire Mobile is planning to do an sale event, which helps Cross Fire Mobile to be more popular and famous; also, it helps Cross Fire Mobile to gain more opportunities to grow up.

Describe the strategy

We have done a bunch of survies to gather data from our target audiences, which are active players and deactive players. Our main platforms, which are gaming platforms and pan-entertainment, is according to the core players. Our approaching strategy is study the core players and spread our value and products through the mass medias and EPR platforms.

Describe the execution

Our main implementation is creative video, and then we will extend the creative idea to release more products. Since December 2020, we are planning to launch this execution in 12 months. WeChat, Weibo, and Cross Fire Mobile official websites are the main platform as our placements. The scale and target are over millions view accounts and share accounts.

List the results

We have successfully increased the commodity sales conversion of Cross Fire Mobile, and we have reached the highest rate of return players. The engagement from our result is increasing the commodity sales conversion of Cross Fire Mobile, and gain return players as many as we can. In the first month, we already gained 23% return players and the merchandises that connect to Cross Fire Mobile 5 Years Anniversary are the top sale in the online Cross Fire store. According to this campaign, people accept the concept of "winning is the only way to be a player" from our video; in addition, the amount of commodity sales conversion of Cross Fire Mobile has been increased and the brand of Cross Fire Mobile has been more popular.