Title | THE FLOATING CITY IN ACNH |
Brand | BRUE FRONTIER |
Product / Service | FLOATING CITY |
Category | F01. Branded Games |
Entrant | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
Idea Creation | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
Idea Creation 2 | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS INC. Tokyo, JAPAN |
Production | MAKE IT CO-OP INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takamasa Kameishi | MAKE IT CO-OP Inc. | Executive Producer |
Yusaku Sekine | MAKE IT CO-OP Inc. | Project Manager |
Mutsumi Funayama | Freelance | Director of GAME |
Kousuke Kiryu | Freelance | Design of GAME |
Tadashi Inokuchi | Dentsu Public Relations Inc. | PR |
Akio Kobayashi | Dentsu Public Relations Inc. | PR |
Asako Yanagisawa | Dentsu Public Relations Inc. | PR |
Yuki Koda | Dentsu Public Relations Inc. | PR |
Hiroaki Kajiwara | Material Inc. | PR |
Shinya Honda | Material Inc. | PR |
Reira Suzuki | Material Inc. | PR |
Momoko Kawakami | Material Inc. | PR |
Kentarou Kagawa | Freelance | Project Manager |
Masaya Yamamoto | SHIFTBRAIN Inc. | Web Producer |
Sayaka Kiyose | SHIFTBRAIN Inc. | Front-end Developer |
Serika Ikurumi | SHIFTBRAIN Inc. | Front-end Developer |
Hiroaki Yasutomo | SHIFTBRAIN Inc. | Back-end Developer |
Hidetoshi Hara | Sunny Inc. | Web Designer |
Shinnosuke Takizawa | SPLUCK Inc. | Sound Coordinator |
Tatsuo Sunaga | Sunaga t experience | Sound Producer |
Nobufumi Aoi | ONKIO HAUS inc. | Editor |
Yosuke Kotaki | ONKIO HAUS inc. | Account Manager |
Subaru Matsukura | NUE inc. | Planning Supervisor |
Reietsu Hashimoto | dentsu inc. | Creative Director / Planner |
Floating city are considered to solve various SDGs issues. Blue Frontiers have been promoting the construction of them in Asian regions since 2017. Floating city are receiving praise and support, but they’re limited in scope to the United Nations and academics. It was necessary to encourage many general populace to understand the floating city’ potentials and the reason for such construction to form social agreement. Blue Frontiers’ approach of building floating city is different to the multi-faceted approaches that nations are using in a bid to reach the 2030 goals set for countering climate change. It was clear that a floating city had to be completed by around 2023 ahead of the deadline and its worth conveyed.
Many players who play the ACNH video game are not only the young, but it can be also played among families including parents. Unlike other video games, it can be played within the view of the mellow world. The earnest problem of “floating city to solve SDGs” by using the world view of the game was aimed to be converted to “learning about SDGs in enjoyment for the future.” Other people than those interested in video games were also attracted to it thanks to creation of places for experience in reality with various facilities (restaurant and school) existing in this island which were built also in the real world.
A virtual island that recreated a floating city’s features and facilities was created in the ACNH video game. The parameters were configured so that players could freely participate in and experience life on a floating city as well as the interpretative guide service in the island. A university professor who’s an expert on marine environments was invited to the elementary school to give a lesson, and the children were encouraged to learn more about SDGs while playing the video game during class. This approach was promoted in other touchpoints than the video game. A restaurant in the game offered a menu made only of ingredients that reflected sustainable practices in the real world in cooperation with a chef highly evaluated by Michelin.
Reservations for guided tours that outlined the floating city’s roles and enabled visitors to experience life on one were filled in just three hours after the application started due to a surge of requests. The service received media exposure in and outside Japan as well as a plenty of favorable comments for this effort in social media, with 2.4 billion social reaches. The in-game lessons and the restaurant’s menu were created as elements of an actual school curriculum and school classes, which means that it succeeded in leading many people to acknowledging this effort and changing their awareness. The fund of 55 million dollars was procured through this series of activities.