COMEDIANS

TitleCOMEDIANS
BrandPADAYON
Product / ServicePADAYON
CategoryD01. Social Video
EntrantGIGIL Manila, THE PHILIPPINES
Idea Creation GIGIL Manila, THE PHILIPPINES
Production ARCADE FILM FACTORY Makati City, THE PHILIPPINES
Production 2 COMEDY MANILA Manila, THE PHILIPPINES
Production 3 HIT PRODUCTIONS Makati City, THE PHILIPPINES
Post Production BAREBONES Makati, THE PHILIPPINES

Credits

Name Company Position
Herbert Hernandez GIGIL Chief Creative Officer
Badong Abesamis GIGIL Chief Creative Officer
Dionie Tanada GIGIL Copywriter
Ynna Milambiling GIGIL Art Director
JR Bumanglag GIGIL Art Director
Jeano Cruz GIGIL Head of Social
Cam Elicano GIGIL Account Supervisor
Jim Jimenez GIGIL Account Director
Jake Yrastorza GIGIL Managing Partner
Sasa Abella Freelance Agency Producer
Marius Talampas Arcade Director
Ahnel Gozon Arcade Executive Producer
Mara Bernaldo Freelance Line Producer
Kitty Coloma GIGIL Art Director
Maggie Querido GIGIL Art Director
Greggy Gregorio GIGIL Social Strategist
Micco Balana GIGIL Account Supervisor
BP Valenzuela Hit Productions Music Artist
Gabo Lorenzo Freelance DOP
Karl Medina Freelance Cinematographer
Alvin Chan Freelance Cinematographer
Lyka Guevarra Freelance Project Manager
Neil Mendoza Freelance Production
Peter Aragon Barebones Production
Noel de los Santos Arcade Production

Background

The Philippines had perhaps the world's longest lockdown, giving rise to mental health cases. From 80 calls a month pre-pandemic, the National Center for Mental Health received 500% more during the lockdown.

Describe the strategy

Mental health professionals hypothesized that there are many more affected by pandemic, but who choose to bottle up their feelings, and not reach out for help. Potentially making their condition worse. Padayon, a mental health resource hub, decided to produce this film to help address this situation.

Describe the execution

Padayon gathered Filipino comedians in a video to address the situation of Filipinos. On October 20, 2020, World Mental Health Day, it released this film featuring these comedians.

List the results

Without being boosted, the film has been shared 30 thousand times, chalking up 34 thousand engagements. It raised to the national consciousness the mental health of Filipinos during the lockdown.

Links

Social Media URL