Title | COMEDIANS |
Brand | PADAYON |
Product / Service | PADAYON |
Category | D01. Social Video |
Entrant | GIGIL Manila, THE PHILIPPINES |
Idea Creation | GIGIL Manila, THE PHILIPPINES |
Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Production 2 | COMEDY MANILA Manila, THE PHILIPPINES |
Production 3 | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Post Production | BAREBONES Makati, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Herbert Hernandez | GIGIL | Chief Creative Officer |
Badong Abesamis | GIGIL | Chief Creative Officer |
Dionie Tanada | GIGIL | Copywriter |
Ynna Milambiling | GIGIL | Art Director |
JR Bumanglag | GIGIL | Art Director |
Jeano Cruz | GIGIL | Head of Social |
Cam Elicano | GIGIL | Account Supervisor |
Jim Jimenez | GIGIL | Account Director |
Jake Yrastorza | GIGIL | Managing Partner |
Sasa Abella | Freelance | Agency Producer |
Marius Talampas | Arcade | Director |
Ahnel Gozon | Arcade | Executive Producer |
Mara Bernaldo | Freelance | Line Producer |
Kitty Coloma | GIGIL | Art Director |
Maggie Querido | GIGIL | Art Director |
Greggy Gregorio | GIGIL | Social Strategist |
Micco Balana | GIGIL | Account Supervisor |
BP Valenzuela | Hit Productions | Music Artist |
Gabo Lorenzo | Freelance | DOP |
Karl Medina | Freelance | Cinematographer |
Alvin Chan | Freelance | Cinematographer |
Lyka Guevarra | Freelance | Project Manager |
Neil Mendoza | Freelance | Production |
Peter Aragon | Barebones | Production |
Noel de los Santos | Arcade | Production |
The Philippines had perhaps the world's longest lockdown, giving rise to mental health cases. From 80 calls a month pre-pandemic, the National Center for Mental Health received 500% more during the lockdown.
Mental health professionals hypothesized that there are many more affected by pandemic, but who choose to bottle up their feelings, and not reach out for help. Potentially making their condition worse. Padayon, a mental health resource hub, decided to produce this film to help address this situation.
Padayon gathered Filipino comedians in a video to address the situation of Filipinos. On October 20, 2020, World Mental Health Day, it released this film featuring these comedians.
Without being boosted, the film has been shared 30 thousand times, chalking up 34 thousand engagements. It raised to the national consciousness the mental health of Filipinos during the lockdown.