Background

The theme festival of spirit blooming Festival and soul lotus flower is a major event of the League of heroes in 2020. What the brand wants to create is not only an event, but a cultural symbol belonging to the League of heroes. As the core material, the theme video of spirit blooming Festival and soul lotus flower carries this important task.

Describe the strategy

The whole project revolves around the spiritual core of "spirit blooming, that is, the blooming of the soul of the true self". The biggest challenge of the project is to present the illusory spiritual world and the philosophy behind it to the audience without losing charm. Therefore, in the visual design, audio-visual effects, copywriting design, production technology and other aspects, it is not a small challenge for us.

Describe the execution

In terms of visual design, we jumped out of the usual visual design ideas of game brands. In order to make the overall visual tonality more fit the Oriental mysterious and supernatural style of the story background of the festival, we made a bold attempt on the basis of the original scene painting of the League of heroes.

List the results

In this project, graphic visual design is carried out by the illustrator. In the later stage, the team builds a new space according to the elements and details drawn in the illustration, and then creates exquisite three-dimensional animation effects through camera operation, light changes from different angles, picture filling, layer stacking in depth, detail effect and other technologies, and seamlessly combines two special three-dimensional effects with pure three-dimensional effects All right.