| Title | ENN GROUP |
| Brand | IBM |
| Product / Service | ASIA PACIFIC SOCIAL |
| Category | D01. Social Video |
| Entrant | HECKLER Singapore, SINGAPORE |
| Idea Creation | OGILVY SINGAPORE, SINGAPORE |
| Production | HECKLER Singapore, SINGAPORE |
| Post Production | HECKLER Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Merv Ray | Ogilvy Singapore (Team Eighbar) | Creative Director |
| Ginny Lim | Ogilvy Singapore (Team Eightbar) | Associate Creative Director |
| Aritra Dutta | Ogilvy Singapore (Team Eighbar) | Associate Creative Director |
| Isabel Lim | Ogilvy Singapore (Team Eighbar) | Junior Art Director |
| Sabine Chen | Ogilvy Singapore (Team Eighbar) | Junior Copywriter |
| Huib Koch | Ogilvy Singapore (Team Eighbar) | Group Account Director |
| Joe Chia | Ogilvy Singapore (Team Eighbar) | Client Servicing Associate |
| Iain Matthews | Ogilvy Singapore (Team Eighbar) | Executive Strategy Director |
| Lavonne Loh | Ogilvy Singapore (Team Eighbar) | Strategist |
| Alexis Lefort | Ogilvy Singapore (Team Eighbar) | Agency Producer |
| Fede Mohr | Heckler | Creative Director |
| Charu Menon | Heckler | Executive Producer |
| Ruiting Wang | Heckler | 3D Artist |
| Karthik Pakriswamy | Heckler | 3D Artist |
| Cody Amos | Heckler | 3D Artist |
| Yong Soon Ong | Heckler | 3D Artist |
| Dan Braga | Heckler | 3D Artist |
| Camilo Veliovich | Heckler | 3D Artist |
| Reynard Adrianto | Heckler | 3D Artist |
| Pedro Santos | Heckler | Flame Artist |
| Abi Santos | Heckler | Flame Artist |
| Xin Zheng | Heckler | Producer |
| Mark Teo | Heckler | Line Producer |
| Khairulhakim Mohamad Bashir | Heckler | DOP Lighting Cameraman |
IBM was struggling with low audience engagement across different social channels in Asia Pacific. We wanted to showcase IBM in a fresh new light, and illustrate how IBM technology is providing AI solutions across different industries.
We collated 300 examples of partnership, tech for good, and innovation. From this, we selected 20 engaging stories to bring to screen. The target audience are businesses, tech or otherwise, that could benefit from IBM's AI and blockchain technologies. Our stories were delivered as bite sized loopable videos on Twitter and Linkedin, in a satisfying, motion graphic language.
Every week, the Agency and Production company would meet on a Monday morning to discuss which are the most relevant topics. From this we would chose one execution and spend the week modelling, previzing, texturing, lighting, rendering a film to go out by the Friday. There were 20 executions, one each week for 20 consecutive weeks. We put in place a streamlined 3D, 2D, edit and online pipeline to ensure that each video was engaging and delivered on time
The campaign has delivered results beyond our expectations, and our audiences are really taking a deeper interest in IBM solutions,” said Dathesh Rao, consolidated advertising lead, IBM Asia Pacific. The videos were shared across 10 countries, in 4 languages. over 69 million social impressions over 1 million social engagements We brought new audiences to IBM, to learn more about their solutions. We also showed how the world can emerge stronger, when you smart to work.