| Title | 5G KUNG FU SHOWDOWN |
| Brand | HUAWEI |
| Product / Service | HUAWEI MATE30 PRO 5G |
| Category | G03. New Realities & Voice Activation |
| Entrant | OGILVY Beijing, CHINA |
| Idea Creation | OGILVY Beijing, CHINA |
| Idea Creation 2 | OGILVY Shanghai, CHINA |
| Production | MOD MEDIA CO. LTD. Shanghai, CHINA |
| Production 2 | YC VIRTUAL REALITY TECH CO., LTD Shenzhen, CHINA |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy APAC | Chief Creative Officer |
| Andrew Low | Ogilvy Beijing | Executive Creative Director |
| Andrew Low | Ogilvy Beijing | Creative Director |
| Andrew Low | Ogilvy Beijing | Art Director |
| Andrew Low | Ogilvy Beijing | Copywriter |
| Sascha Engel | Ogilvy Shanghai | Creative Technologist |
| Adrian Zhu | Ogilvy Beijing | Group Executive Creative Director |
| Yan Shi | Ogilvy Beijing | Creative Director |
| Yue Shen | Ogilvy Beijing | Creative Group Head |
| Selina Teng | Ogilvy Beijing | President |
| Rick Zhao | Ogilvy Beijing | Managing Partner |
| Julie Zhou | Ogilvy Beijing | Vice President |
| Zoe Song | Ogilvy Beijing | Senior Account Director |
| Jasmine Xu | Ogilvy Beijing | Group Account Director |
| Joy Zhang | Ogilvy Beijing | Senior Assistant |
| Kiwi Shi | Ogilvy Beijing | Associate Account Director |
| Temple Peng | Shanghai MOD Media Co. Ltd. | Executive Producer |
| Marco Kalantari | Shanghai MOD Media Co. Ltd. | Director & Editor |
| Albert Wang | Shanghai MOD Media Co. Ltd. | DOP Lighting Cameraman |
| Ju Yang | Shanghai MOD Media Co. Ltd. | AC |
| Zhiyu Sun | Shanghai MOD Media Co. Ltd. | Gaffer |
| Sabrina Liu | Shanghai MOD Media Co. Ltd. | Associate Director |
| Mica Zhou | Shanghai MOD Media Co. Ltd. | Executive Producer Assistant |
| Yueyun Liu | Shanghai MOD Media Co. Ltd. | Producer |
| Tristan Wang | Shanghai MOD Media Co. Ltd. | Production Assistant |
| Chen Chen | Shanghai MOD Media Co. Ltd. | Production Assistant |
| Sean Liu | Shanghai MOD Media Co. Ltd | Wardrobe Stylist |
| Qi Zhou | Shanghai MOD Media Co. Ltd. | Make up Artist |
| Jinyang Wu | Shanghai MOD Media Co. Ltd. | Hair Stylist |
| Shasha Liu | Shanghai MOD Media Co. Ltd. | Casting |
| Zheng Tang | Shanghai MOD Media Co. Ltd. | Art Director |
| Erxiong Li | Shanghai MOD Media Co. Ltd. | Props Master |
| Changhai Xiao | Shanghai MOD Media Co. Ltd. | Stunt Director |
| Ming Zhu | Shanghai MOD Media Co. Ltd. | Runner |
| Xingguo Wu | Shanghai MOD Media Co. Ltd. | Sound Record |
| Bin Liu | Shanghai MOD Media Co. Ltd. | DIT |
| YC Cai | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
| YC Cai | YC Virtual Reality Tech Co.,Ltd | Executive Producer |
| Anton Chernov | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
| Sangwon Choi | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
| Cameron Feng | YC Virtual Reality Tech Co.,Ltd | Programmer |
| Howard He | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
| Xiuqiang Huang | YC Virtual Reality Tech Co.,Ltd | Animator |
| Aaron Ramos | YC Virtual Reality Tech Co.,Ltd | Producer |
| Haida Sun | YC Virtual Reality Tech Co.,Ltd | Programmer |
| Pengcheng Zhao | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
| Jun Li | Ido Post Production / Shanghai | Editor |
| Yunling Xie | Ido Post Production / Shanghai | Editor |
| Nikola Stefanovic | Moving Picture Company / Shanghai | Digital Artist |
| Norman Wille | Elegy Music / Germany | Music Supervisor |
| Mix Studio | Mix Studio / Shanghai | Creative Team |
To demonstrate low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G.
Targeting China's young mobile generation 15-24. We wanted to demonstrate the possibilities and applications of low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G. By combining traditional martial arts with modern real-time 5G technology, we showed how 5G speed can make content to China's young mobile generation - more immersive and experiential.
5G Kung Fu Showdown connected 2 exponents for the ultimate, multi-sensory virtual martial arts showdown. Between a real Kung Fu master and an e-sports gamer from 2 different locations. Using real-time movements from Optic HMD Tracking, Optic Leg Tracking, IR Positional Tracking, data from virtual fight was tracked and rendered in real-time with 5G speeds. With Haptic Suits, Armband & Haptic Foot Straps, each punch and kick was immediately felt miles away in their respective locations. The fight took place in a custom Virtual Arena built on UNITY - featuring 6DoF (Degrees of Freedom). Using real-time movement data from Optic HMD Tracking, Optic Leg Tracking, IR Positional Floor Tracking, data from the virtual fight was tracked and rendered in real-time with 5G speeds. 2 months campaign duration from 6 Jan 2020. And was launched on China's major media channels: Wechat, Weibo, BiliBili, Douyin, TenCent Digital, Toutiao, NetEase News and Sohu.
In a time of virtual reality and immersive gaming - real, authentic Kung Fu regained a significant foothold again and became a subject of discussion and generated buzz among China's young mobile audience. Generating engagements on China's leading social platform - Weibo with over 90 million views and 50,700 user interactions alone. And over 160 million media impressions. Ultimately, 5G changes the way gamers view e-sports. From just networked multiplayer gaming - to multi-sensory immersive experiences.