Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE SECRET SUPPORTER
DUTCH MILL GROUP
DUTCH MILL
CJ WORX Bangkok THAILAND
Bronze
EMERSON'S - TINY PUB
LION
BEER
DDB NEW ZEALAND Auckland NEW ZEALAND
Silver
STEINLAGER - BLACK LAUNDRY
LION
PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
STRESS-INDUCING TIMER
NISSIN FOOD PRODUCTS CO., LTD.
CHICKEN RAMEN AKUMA NO KIMURA
DENTSU INC. Tokyo JAPAN
Short List
A02 Healthcare
PUBLICLY TRADED
LIFESTYLES HEALTHCARE AUSTRALIA
LIFESTYLES
FCB/SIX NY USA
Bronze
A03 Durable Consumer Goods including Automotive
CATCH! ENJOY AIR DOWN
THE NORTH FACE
AIR DOWN JACKET
INNORED Seoul SOUTH KOREA
Short List
UNEXPLORED RADIO STUDIO
JAGUER LAND ROVER JAPAN LTD
RANGE ROVER
FACT Tokyo JAPAN
Short List
PROPILOT GOLF BALL
NISSAN
PROPILOT 2.0
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Gold
TUNA SCOPE 2020
KURA SUSHI, INC.
TUNA SCOPE AND AI TUNA
DENTSU INC. Tokyo JAPAN
Short List
A05 Media / Entertainment
#TIRORITUNE
MCDONALD’S JAPAN
500 YEN EXTRA VALUE MEAL
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
A06 Consumer Services / Business to Business
SECOND LIFE
IBM
IBM WATSON
GEOMETRY OGILVY JAPAN Tokyo JAPAN
Bronze
FIRST SATURDAY
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
A07 Not-for-profit / Charity / Government
TEKKA ONLINE MARKET
INFOCOMM MEDIA DEVELOPMENT AUTHORITY (IMDA)
TEKKA ONLINE MARKET
BLKJ Singapore SINGAPORE
Short List
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE
CHE PROXIMITY Melbourne AUSTRALIA
Silver
THE BOOSTER TAG
RACV AND TAC
ROAD SAFETY
CHE PROXIMITY Melbourne AUSTRALIA
Short List
NO-ESCAPE ROOM
PARKINSON’S NSW
PARKINSON’S NSW
WUNDERMAN THOMPSON Sydney AUSTRALIA
Short List
B01 Use of Ambient Media: Small Scale
KIWIRAIL - NEAR MISS MEMORIALS
KIWIRAIL NEW ZEALAND AND TRACKSAFE
RAIL SAFETY AWARENESS
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
POOPAINT
LOHAS KIDS CENTER CLOVER
POOPAINT
GEOMETRY OGILVY JAPAN Tokyo JAPAN
Short List
THE BOOSTER TAG
RACV AND TAC
ROAD SAFETY
CHE PROXIMITY Melbourne AUSTRALIA
Short List
B02 Use of Ambient Media: Large Scale
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND
DDB SYDNEY AUSTRALIA
Bronze
B03 Use of Broadcast
RED RESTAURANTS DRIVE
TV TOKYO
TV DRAMA
HAKUHODO KETTLE INC. Tokyo JAPAN
Silver
UNEXPLORED RADIO STUDIO
JAGUER LAND ROVER JAPAN LTD
RANGE ROVER
FACT Tokyo JAPAN
Bronze
UBER EATS NO REPEATS
UBER EATS
UBER EATS
SPECIAL GROUP Sydney AUSTRALIA
Bronze
B04 Use of Print or Outdoor
AI MANGA ~TEZUKA2020~
KIOXIA CORPORATION
CORPORATION ADVERTISEMENT
WUNDERMAN THOMPSON TOKYO JAPAN
Short List
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
C01 Guerrilla Marketing & Stunts
PLEASE ARREST ME
RIT FOUNDATION
GENDER EQUALITY AND HUMAN RIGHTS
OGILVY SINGAPORE SINGAPORE
Gold
THE SOAP WITH A LUMP
HINDUSTAN UNILEVER LTD
LUX
WUNDERMAN THOMPSON Mumbai INDIA
Short List
MICHELIN IMPOSSIBLE
KFC
KENTUCKY FRIED CHICKEN
OGILVY AUSTRALIA Sydney AUSTRALIA
Gold
C02 Live Shows / Concerts / Festivals
SHIBUYA VIRTUAL HALLOWEEN
AU BY KDDI, FUTURE DESIGN SHIBUYA
SHIBUYA CITY, TELECOM SERVICES
GEOMETRY OGILVY JAPAN Tokyo JAPAN
Silver
C03 Exhibitions / Installations
NO-ESCAPE ROOM
PARKINSON’S NSW
PARKINSON’S NSW
WUNDERMAN THOMPSON Sydney AUSTRALIA
Short List
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Bronze
C04 Competitions & Promotional Games
SOLAR FOREST
HANWHA
SOLAR FOREST APP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Silver
C05 Customer Retail / In-Store Experience
LIGHT SAVER
EMART
LIGHT SAVER
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
EMERSON'S - TINY PUB
LION
BEER
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
STEINLAGER - BLACK LAUNDRY
LION
PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE
DDB NEW ZEALAND Auckland NEW ZEALAND
Bronze
C06 360 integrated Brand Experience
MICHELIN IMPOSSIBLE
KFC
KENTUCKY FRIED CHICKEN
OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
C07 Customer Acquisition & Retention
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Grand Prix
FRIEND-VERTISING
SKINNY
SKINNY
COLENSO BBDO Auckland NEW ZEALAND
Bronze
SECRET MENU
KFC
KFC APP
OGILVY AUSTRALIA Sydney AUSTRALIA
Bronze
D01 Tech-led Brand Experience
PLAY
SPARK
SPARK
COLENSO BBDO Auckland NEW ZEALAND
Short List
SECOND LIFE
IBM
IBM WATSON
GEOMETRY OGILVY JAPAN Tokyo JAPAN
Silver
PROPILOT GOLF BALL
NISSAN
PROPILOT 2.0
TBWA\HAKUHODO INC. Tokyo JAPAN
Silver
LIVING JIAGU
GOOGLE ARTS & CULTURE
GOOGLE’S TENSORFLOW
MEDIAMONKS Shanghai CHINA
Short List
D02 Use of Mobile & Devices
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK THAILAND
Bronze
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA
Gold
5G KUNG FU SHOWDOWN
HUAWEI
HUAWEI MATE30 PRO 5G
OGILVY Beijing CHINA
Short List
SECRET MENU
KFC
KFC APP
OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
D03 Use of Social & Digital Platforms
NUTRITION FOR HACKERS !
CALORIEMATE
DRINKS
HAKUHODO INC. Tokyo JAPAN
Short List
TIKTIONARY
BYTEDANCE KK
TIKTOK
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze
#PLAYTHIS
SPOTIFY INDIA LLP
MUSIC STREAMING
DDB MUDRA Mumbai INDIA
Bronze
CONTACTLESS PARTNER WORKOUTS
NIKE
NIKE BRAND
KLUE Shanghai CHINA
Bronze
D04 Digital Installations
PLAY DO CAR
NISSAN MOTOR
CLAY CAR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
D05 New Realities & Voice Activation
5G KUNG FU SHOWDOWN
HUAWEI
HUAWEI MATE30 PRO 5G
OGILVY Beijing CHINA
Short List
E01 Launch / Re-launch
READY-TO-GO UNIFORMS
WACOAL THAILAND
WACOAL
WUNDERMAN THOMPSON BANGKOK THAILAND
Short List
UNI-FORM
VOGUE
FASHION
OGILVY TAIWAN Taipei City TAIWAN
Bronze
TUNA SCOPE 2020
KURA SUSHI, INC.
TUNA SCOPE AND AI TUNA
DENTSU INC. Tokyo JAPAN
Short List
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne AUSTRALIA
Silver
E02 Sponsorship & Brand Partnership
BORROW THE ALL BLACKS
ASB BANK
BUSINESS BANKING
ASB BANK Auckland NEW ZEALAND
Bronze
ABC PEDASURANSI
ABC SAMBAL
ABC SAMBAL ASLI SAUCE
VMLY&R Mumbai INDIA
Short List
F01 Integrated Campaign led by Brand Experience & Activation
BORROW THE ALL BLACKS
ASB BANK
BUSINESS BANKING
ASB BANK Auckland NEW ZEALAND
Bronze
CURING HOMESICKNESS
SYDNEY CHILDREN'S HOSPITALS FOUNDATION
FUNDRAISING INITIATIVE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE AUSTRALIA
Short List
G01 Local Brand
THE BIG SLAB
BALTER BREWING COMPANY
BALTER BEER
BALTER BREWING COMPANY Currumbin Waters AUSTRALIA
Short List
G03 Single-market Campaign
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA
Gold
G04 Social Behaviour
THE SECRET SUPPORTER
DUTCH MILL GROUP
DUTCH MILL
CJ WORX Bangkok THAILAND
Short List
UNREAL FANS OF REAL KASHMIR
ADIDAS + REAL KASHMIR FC
REAL KASHMIR FC
CHEIL INDIA Gurgaon INDIA
Short List
G05 Cultural Insight
MOONMENTS
WECHAT / THE GREAT WALL
WECHAT
TENCENT Shenzhen CHINA
Short List
LIVING JIAGU
GOOGLE ARTS & CULTURE
GOOGLE’S TENSORFLOW
MEDIAMONKS Shanghai CHINA
Short List
G06 Breakthrough on a Budget
MCCLASSROOM
MCDONALD'S
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
Bronze
G07 Corporate Purpose & Social Responsibility
MCCLASSROOM
MCDONALD'S
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
Bronze
THE CHEERING BANDAGE
YOUNG CHEMICAL, FACEBOOK KOREA
THE CHEERING BANDAGE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
PLAY
SPARK
SPARK
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE SOAP WITH A LUMP
HINDUSTAN UNILEVER LTD
LUX
WUNDERMAN THOMPSON Mumbai INDIA
Silver
NOW, WORDS AREN'T JUST HEARD, BUT FELT.
SAMSUNG
SAMSUNG GOOD VIBES
CHEIL INDIA Gurgaon INDIA
Silver
FIRST SATURDAY
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Bronze
SLOWAYS
NRMA
INSURANCE
CHE PROXIMITY Melbourne AUSTRALIA
Short List
G08 Market Disruption
MCCLASSROOM
MCDONALD'S
MCDONALD'S
LEO BURNETT MANILA THE PHILIPPINES
Short List
ANZ MR HUMFREEZ
ANZ BANK
ANZ BANK
TBWA\AUCKLAND NEW ZEALAND
Bronze
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai INDIA
Bronze