Title | 5G KUNG FU SHOWDOWN |
Brand | HUAWEI |
Product / Service | HUAWEI MATE30 PRO 5G |
Category | D02. Use of Mobile & Devices |
Entrant | OGILVY Beijing, CHINA |
Idea Creation | OGILVY Beijing, CHINA |
Idea Creation 2 | OGILVY Shanghai, CHINA |
Production | MOD MEDIA CO. LTD. Shanghai, CHINA |
Production 2 | YC VIRTUAL REALITY TECH CO., LTD Shenzhen, CHINA |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy APAC | Chief Creative Officer |
Andrew Low | Ogilvy Beijing | Executive Creative Director |
Andrew Low | Ogilvy Beijing | Creative Director |
Andrew Low | Ogilvy Beijing | Art Director |
Andrew Low | Ogilvy Beijing | Copywriter |
Sascha Engel | Ogilvy Shanghai | Creative Technologist |
Adrian Zhu | Ogilvy Beijing | Group Executive Creative Director |
Yan Shi | Ogilvy Beijing | Creative Director |
Yue Shen | Ogilvy Beijing | Creative Group Head |
Selina Teng | Ogilvy Beijing | President |
Rick Zhao | Ogilvy Beijing | Managing Partner |
Julie Zhou | Ogilvy Beijing | Vice President |
Zoe Song | Ogilvy Beijing | Senior Account Director |
Jasmine Xu | Ogilvy Beijing | Group Account Director |
Joy Zhang | Ogilvy Beijing | Senior Assistant |
Kiwi Shi | Ogilvy Beijing | Associate Account Director |
Temple Peng | Shanghai MOD Media Co. Ltd. | Executive Producer |
Marco Kalantari | Shanghai MOD Media Co. Ltd. | Director & Editor |
Albert Wang | Shanghai MOD Media Co. Ltd. | DOP Lighting Cameraman |
Ju Yang | Shanghai MOD Media Co. Ltd. | AC |
Zhiyu Sun | Shanghai MOD Media Co. Ltd. | Gaffer |
Sabrina Liu | Shanghai MOD Media Co. Ltd. | Associate Director |
Mica Zhou | Shanghai MOD Media Co. Ltd. | Executive Producer Assistant |
Yueyun Liu | Shanghai MOD Media Co. Ltd. | Producer |
Tristan Wang | Shanghai MOD Media Co. Ltd. | Production Assistant |
Chen Chen | Shanghai MOD Media Co. Ltd. | Production Assistant |
Sean Liu | Shanghai MOD Media Co. Ltd | Wardrobe Stylist |
Qi Zhou | Shanghai MOD Media Co. Ltd. | Make up Artist |
Jinyang Wu | Shanghai MOD Media Co. Ltd. | Hair Stylist |
Shasha Liu | Shanghai MOD Media Co. Ltd. | Casting |
Zheng Tang | Shanghai MOD Media Co. Ltd. | Art Director |
Erxiong Li | Shanghai MOD Media Co. Ltd. | Props Master |
Changhai Xiao | Shanghai MOD Media Co. Ltd. | Stunt Director |
Ming Zhu | Shanghai MOD Media Co. Ltd. | Runner |
Xingguo Wu | Shanghai MOD Media Co. Ltd. | Sound Record |
Bin Liu | Shanghai MOD Media Co. Ltd. | DIT |
YC Cai | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
YC Cai | YC Virtual Reality Tech Co.,Ltd | Executive Producer |
Anton Chernov | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
Sangwon Choi | YC Virtual Reality Tech Co.,Ltd | Creative Technologist |
Cameron Feng | YC Virtual Reality Tech Co.,Ltd | Programmer |
Howard He | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
Xiuqiang Huang | YC Virtual Reality Tech Co.,Ltd | Animator |
Aaron Ramos | YC Virtual Reality Tech Co.,Ltd | Producer |
Haida Sun | YC Virtual Reality Tech Co.,Ltd | Programmer |
Pengcheng Zhao | YC Virtual Reality Tech Co.,Ltd | Digital Artist |
Jun Li | Ido Post Production / Shanghai | Editor |
Yunling Xie | Ido Post Production / Shanghai | Editor |
Nikola Stefanovic | Moving Picture Company / Shanghai | Digital Artist |
Norman Wille | Elegy Music / Germany | Music Supervisor |
Mix Studio | Mix Studio / Shanghai | Creative Team |
5G Kung Fu Showdown was created amidst the backdrop of China's massive e-sports following. That has ironically swayed the younger mobile generation to fighting games than actual, real, traditional Kung Fu itself. With the popularity of traditional Kung Fu fading, 5G Kung Fu Showdown helped reconnect e-gamers to an actual, multi-sensory, real Kung Fu Showdown, in a more immersive way.
To demonstrate low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G.
5G Kung Fu Showdown is a real-time, multi-sensory virtual showdown. between 2 fighters. From 2 different locations. Using Haptic Suits, Armbands & Haptic Foot Straps. With low latency 5G speeds, each punch and kick was immediately felt miles away in their respective locations.
Targeting China's young mobile generation 15-24. We wanted to demonstrate the possibilities and applications of low latency, high speed superiority of Huawei 5G and Huawei Mate 30 Pro 5G. By combining traditional martial arts with modern real-time 5G technology, we showed how 5G speed can make content to China's young mobile generation - more immersive and experiential.
5G Kung Fu Showdown connected 2 exponents for the ultimate, multi-sensory virtual martial arts showdown. Between a real Kung Fu master and an e-sports gamer from 2 different locations. Using real-time movements from Optic HMD Tracking, Optic Leg Tracking, IR Positional Tracking, data from virtual fight was tracked and rendered in real-time with 5G speeds. With Haptic Suits, Armband & Haptic Foot Straps, each punch and kick was immediately felt miles away in their respective locations. The fight took place in a custom Virtual Arena built on UNITY - featuring 6DoF (Degrees of Freedom). Using real-time movement data from Optic HMD Tracking, Optic Leg Tracking, IR Positional Floor Tracking, data from the virtual fight was tracked and rendered in real-time with 5G speeds. 2 months campaign duration from 6 Jan 2020. And was launched on China's major media channels: Wechat, Weibo, BiliBili, Douyin, TenCent Digital, Toutiao, NetEase News and Sohu.
In a time of virtual reality and immersive gaming - real, authentic Kung Fu regained a significant foothold again and became a subject of discussion and generated buzz among China's young mobile audience. Generating engagements on China's leading social platform - Weibo with over 90 million views and 50,700 user interactions alone. And over 160 million media impressions. Ultimately, 5G changes the way gamers view e-sports. From just networked multiplayer gaming - to multi-sensory immersive experiences.