Title | NEW INVESTMENT SERVICE FOR MILLENNIALS: NIKKO FROGGY |
Brand | NIKKO FROGGY |
Product / Service | NIKKO FROGGY |
Category | A06. Consumer Services / Business to Business |
Entrant | SIX Tokyo, JAPAN |
Idea Creation | SIX Tokyo, JAPAN |
Idea Creation 2 | THE GUILD Tokyo, JAPAN |
Media Placement | SIX Tokyo, JAPAN |
Media Placement 2 | RIGHTS APARTMENT Tokyo, JAPAN |
PR | MATERIAL Tokyo, JAPAN |
Production | THE GUILD Tokyo, JAPAN |
Production 2 | HAKUHODO PRODUCT'S INC. Tokyo, JAPAN |
Production 3 | RIGHTS APARTMENT Tokyo, JAPAN |
Production 4 | NOTE INC. Tokyo, JAPAN |
Production 5 | STOKE INC. Tokyo, JAPAN |
Post Production | SHIROGUMI INC Tokyo, JAPAN |
Additional Company | KAFUL INC. Tokyo, JAPAN |
Additional Company 2 | FUNTERACTIVE INC. Tokyo, JAPAN |
Additional Company 3 | YUME NO HIEDA INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TSUBASA OYAGI | SIX | EXECUTIVE CREATIVE DIRECTOR |
TSUBASA OYAGI | SIX | COPYWRITER |
RISA KASHIWAGI | Hakuhodo Product's | COPYWRITER |
HIRONOBU TSUCHIYA | SIX | ART DIRECTOR |
TATSUYUKI TOHEI | SIX | MARKETING COMMUNICATION DIRECTOR |
KENICHI FUKUDA | Rights Apartment | STRATEGIC PLANNING DIRECTOR |
RIKA TANABE | Rights Apartment | STRATEGIC PLANNER |
YUHI YAMAMOTO | Rights Apartment | STRATEGIC PLANNER |
MANA UJIIE | Rights Apartment | STRATEGIC PLANNER |
TATSUYUKI TOHEI | SIX | AGENCY PRODUCER |
SADAAKI KATO | NOTE | CONTENTS EDITOR |
KOTOMI MIHARA | NOTE | CONTENTS EDITOR |
YOSHIFUMI KAKIUCHI | STOKE | CONTENTS EDITOR |
ATSUKO MUROTANI | FREELANCE | CONTENTS EDITOR |
SONOKO TOMONO | SONO | CONTENTS EDITOR |
YASUSHI TAKAGI | MIDDLEMAN | CONTENTS EDITOR |
TAKAYUKI FUKATSU | THE GUILD | UX DESIGNER |
HIKARU MUGITA | THE GUILD | UI DESIGNER |
KOHKI SHIRAISHI | KAFUL | WEB DIRECTOR |
KEISUKE IMURA | FUNTERACTIVE Inc. | PROGRAMMER |
KENICHI FUKUDA | Rights Apartment | MEDIA PLANNING DIRECTOR |
MOMOKO KAMEYAMA | Material inc. | PR Director |
TOMOHIRO HIEDA | Yume no Hieda Co.,Ltd | DIRECTOR |
TORU TAGUCHI | Hakuhodo Product's | FILM PRODUCER |
KAITO NOGUCHI | Hakuhodo Product's | PRODUCTION MANAGER |
MASASHI ISHIWATA | Hakuhodo Product's | EDITOR |
MAKOTO MOTOKI | Hakuhodo Product's | EDITOR |
RYOSUKE FUJIMOTO | vrooom | EDITOR |
TETSUYA TAKEKAWA | SQUAD | EDITOR |
TAKETO SHIGENOBU | Hakuhodo Product's | EDITOR |
SHINYA IMOTO | Hakuhodo Product's | POST PRODUCER |
RYO HIGUCHI | SHIROGUMI inc. | ANIMATION DIRECTOR |
SHINYA HIGUCHI | SHIROGUMI inc. | ANIMATION PRODUCER |
SHUTA HASUNUMA | FREELANCE | MUSIC COMPOSER |
JIMMY TERAKAWA | Jimmy’s | SOUND EFFECTOR |
MASAYUKI OODAIRA | Hakuhodo Product's | MIXER |
YU NAGABA | KAERUPRO | ILLUSTRATOR |
NAOKI SHIMOHARA | jaianto | DESIGNER |
We created a new investment service with UX based on values and behavior of millennials which led to many people to open accounts and start investing with SMBC Nikko Securities Inc.,. As a result, creating business impact.
Acquire new customers mainly millennials for their company’s survival. SMBC Nikko Securities Inc., has been resting on its legacy of 100 years and digitally behind. It’s client’s average age surpassed 60. So it needed to acquire new clients like millennials. They needed to transform themselves to be digitally intriguing in order to communicate with millennials for their survival for the next 100 years.
We made NIKKO FROGGY. A platform that opens the door to stock investment through intriguing articles for millennials. There are 1500 original articles that trigger thoughts to invest, targeted to intrigue millennials. Those not interested in investing would be intrigued. Below in the articles is a section to buy the related stocks. When users are moved or triggered by the content, they can buy the stock of the subject in that article. Allowing you to buy stock as casually as you would Like! an article in social media. We lost the confusing transaction process with a simplified UI making it effortless into 3 easy steps; press invest, input how much and press buy to complete. Then, In order to tackle the financial barrier, we made investment possible from 1 dollar, no transaction fee (buy stock only under 1M yen) and an option to invest without using cash.
Our research showed 76% of people believed that stock investing is difficult. 91% believed expertise is needed to start investing. Many people didn’t know where to look or how to start. 73% of people were not investing because they didn’t have the money to invest with. We aimed to make a friendly service based on values and behavior of millennials that will cut through all of the clutter to make them want to invest and increase the number of millennial investors in general.
NIKKO FROGGY is made from scratch. We conducted research multiple times as we designed the stock exchange process, UX and UI of the entire service. The 1500 contents we have are original contents written through the editors team assembled for our service. The contents are updated daily by investors and financial specialists together with cartoonists and illustrators. Users are moved or triggered by the content, they can buy the stock of the subject in that article. Some in the style of mangas or success stories of becoming a millionaire through investment etc. Some started as a way to support visionary companies. Another started being captivated by a success story of becoming a millionaire through investing. Others simply by being inspired by ordinary people just like them. NIKKO FROGGY has been broadly accepted and grew to be a service with an extensive number of customers, creating business impact.
NIKKO FROGGY has been broadly accepted and grew to be a service with an extensive number of customers creating business impact. •8.2M PV per month, 500K UU per month •2.1 times more accounts made after NIKKO FROGGY launched* •6.3 times more transactions made compared in 10 months* •Half of the new users are millennials *only direct course Today, many people are taking their first leap to become investors with them.