Title | SAMSUNGKX |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG ELECTRONICS |
Category | C05. Customer Retail / In-Store Experience |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation 2 | BRINKWORTH London, UNITED KINGDOM |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production 2 | CHEIL WORLDWIDE London, UNITED KINGDOM |
Production 3 | HARTMANNVONSIEBENTHAL BERLIN Berlin, GERMANY |
Production 4 | PORTVIEW Belfast, UNITED KINGDOM |
Production 5 | TANGIBLE INTERACTION Vancouver, CANADA |
Post Production | RARE VOLUME New York, USA |
Post Production 2 | DILUSSION Seoul, SOUTH KOREA |
Post Production 3 | IM FINE Seoul, SOUTH KOREA |
Post Production 4 | DESIGN MONSTER Paju-si, SOUTH KOREA |
Post Production 5 | VAAHTERA 4 Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jong-hee Yoo | Cheil Worldwide | Head of Brand Experience Creative Division |
Simon Hong | Cheil Worldwide | Executive Creative Director |
Jaehun Huh | Cheil Worldwide | Digital Creative Director |
Jungmin Ma | Cheil Worldwide | Creative Director |
Hak Kyun Choi | Cheil Worldwide | Digital Creative Director |
Sunhee Kang | Cheil Worldwide | Project Managing Director |
Hyun Young Doo | Cheil Worldwide | Project Manager |
Kyongsub Do | Cheil Worldwide | Senior Art Director |
Heejin Jung | Cheil Worldwide | Senior Art Director |
Minsu Kim | Cheil Worldwide | Content Planner |
Soyeon Kim | Cheil Worldwide | Content Manager |
Soyeon Yoo | Cheil Worldwide | Art Director / Designer |
Seungtae Kim | Cheil Worldwide | Art Director / Designer |
Heeyoung Lee | Cheil Worldwide | Art Director / Designer |
Subin Lee | Cheil Worldwide | Art Director / Designer |
Seunghyun Kim | Cheil Worldwide | Art Director / Designer |
Insoo Song | Cheil Worldwide | Art Director / Designer |
Sehee Kim | Cheil Worldwide | Account Director |
Tae Kyung Kim | Cheil Worldwide | Account Director |
Wooseok Ko | Cheil Worldwide | Account Executive |
Sejung Kim | Cheil Worldwide | Account Executive |
Neo Chung | Cheil UK | Account Director |
KC Lee | Cheil UK | Account Manager |
Graham Gibson | Cheil UK | Account Manager |
Graham Gibson | Cheil UK | Production Director |
Charlie Na | Cheil UK | Production Manager |
Samsung wanted to build a brand showcase at London’s Coal Drops Yard, an area steeped in history and brimming with new culture and vitality. Rather than make yet another retail store, our challenge was to showcase Samsung’s innovation and brand DNA in the most relevant, authentic and inspiring way possible, creating a new destination for Londoners and people from around the world.
Samsung wanted to build a brand showcase at London’s Coal Drops Yard, an area steeped in history and brimming with new culture and vitality. Rather than make yet another retail store, our challenge was to showcase Samsung’s innovation and brand DNA in the most relevant, authentic and inspiring way possible, creating a new destination for Londoners and people from around the world.
Our challenge: create something unique in the hottest up-and-coming area of London’s dynamic core. A new retail space raising the entire area’s profile. Our solution? Un-retail the retail. Brick and mortar is fading, but people still crave great experiences. We embraced that need for a new type of gathering point, offering a contemporary space to inspire digital culture without a sales pitch. Samsung KX lets people create, socialize, and express their passions freely through culture and art. The venue is unique, from its heritage design to thoughtful fit-out, and creative programing.
Our challenge: create something unique in the hottest up-and-coming area of London’s dynamic core. A new retail space raising the entire area’s profile. Our solution? Un-retail the retail. Brick and mortar is fading, but people still crave great experiences. We embraced that need for a new type of gathering point, offering a contemporary space to inspire digital culture without a sales pitch. Samsung KX lets people create, socialize, and express their passions freely through culture and art. The venue is unique, from its heritage design to thoughtful fit-out, and creative programing.
We reimagined the Victorian engineering, carefully maintaining heritage to create an open and modern space fusing London Loft with Samsung design and Connected Living technology. To this we added a unique digital culture that speaks to London’s layers of history, art, music, fashion and design.The Origins Project creates a new digital culture in collaboration with local artists. Our first, Galaxy Graffiti, used Galaxy devices in specially designed spray can cases, breaking down negative stereotypes by digitizing the artform indoors and making it accessible. Origins evolves with different artists and within the flexible space, encouraging visitors to stay longer and return.
Having more than a thousand visitors everyday, Samsung KX is a new landmark where people are free to visit without having to make a purchase. Guests can attend events and workshops organized by local educational institutions, experience the latest technology first-hand and connect with visitors from all over the world. Samsung defies barriers in their retail environment, creating a gathering space to connect technology with culture. encouraging consumers to be more creative and collaborative. Samsung KX will continuously evolve with Samsung’s continuing innovation and London’s rich culture.