Title | BAMBOO SWEETS |
Brand | LIFULL |
Product / Service | LIFULL |
Category | G07. Corporate Purpose & Social Responsibility |
Entrant | PEAK Tokyo, JAPAN |
Idea Creation | LIFULL Tokyo, JAPAN |
PR | LIFULL Tokyo, JAPAN |
Additional Company | PEAK Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kohei Kawasaki | LIFULL | Executive Officer / Chief Creative Officer |
Takaya Masuda | LIFULL | Art Director |
Yongbom Seo | PEAK Inc. | President |
Toru Kayama | PEAK Inc. | Project Manager |
Mai Kaneda | Freelance | Copy Writer |
Akihiro Kuwahara | LIFULL | Designer |
Yoko Mori | LIFULL | Designer |
Mikiko Goto | LIFULL | Designer |
Riku Yakushijin | Freelance | Chef |
Shiho Sakamoto | Freelance | Chef |
Hisaya Kato | ELNIDO | Creative Producer |
Saho Yamaoka | LIFULL | PR Director |
Shoko Nojiri | LIFULL | PR Director |
Maki Horiuchi | LIFULL | PR Director |
Megumi Sakamoto | PEAK Inc. | PR Director |
Akira Yoshino | One Story | PR Planner |
Hirokatsu Goto | One Story | PR Planner |
Hiroshi Maruyama | ALLBLUE | PR Planner |
Yohei Ohno | ALLBLUE | PR Planner |
Takahiro Natsukuri | tko | Event Producer |
Yasunori Shioda | tko | Event Producer |
Kurumi Furuno | AOI Pro. | Event Production assistant |
Satoshi Funakoshi | Uoo | Event Production Designer |
Kyoichi Shibukawa | HOEDOWN | Film Producer |
Kurando Furuya | HOEDOWN | Film Director |
Daiju Yoshida | HOEDOWN | Film Production Manager |
Koichi Takagi | HOEDOWN | Director of Photography |
Satoshi Ueno | LIFULL | Frontend Engineer |
“Bamboo Sweets” drove people by creating a new innovative brand that transforms abandoned bamboo into sustainable food and created an eco-system to solve the issue of abandoned bamboo.
Bamboo has been essential material for the lives of Japanese, being used for buildings and crafts. On the other hand, bamboo is facing a decline in demand, and with the aging of its producers, now the bamboo forests are being abandoned. What has this brought? Destruction and disaster to the eco-system. For the Sustainable Development Goals, LIFULL, a leading real estate information company in Japan, brought a solution to this issue.
“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.
Our creative strategy is to transform abandoned bamboo into sustainable food. Our sweets use bamboo for more than 20% of its ingredient. The more customers buy and eat Bamboo Sweets, the more consumption of the abandoned material reduces the cases of bamboo incidents and supports a sustainable ecosystem.
Bamboo Sweets is a creative idea to transform abandoned bamboo into sustainable food. Our sweets use bamboo for more than 20% of its ingredient. The more customers buy and eat Bamboo Sweets, the more consumption of the abandoned material reduces the cases of bamboo incidents and supports a sustainable ecosystem. Three key innovations: 1. Technology; Bamboo trees collected from the abandoned forests were processed through drying, grinding and turned into powder to be edible. 2. Collaboration with famous chefs; The strong focus was not only environmental preservation, but also the gastronomic quality which was highly appreciated and gained extensive coverage in lifestyle media. 3. Sustainability; The sweets are served at our restaurant and also sold as ”galette” cakes via online and wholesale. Extended distribution to hotels and art museums has been delayed due to the pandemic, but meanwhile we are discussing opportunities to collaborate with globally renowned sweets brands.
・300 thousand of abandoned trees have been consumed as food ingredient ・Over 6000 square meters of the natural environment has been conserved ・Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge. We are currently working to increase production capacity to fill the back orders and make further significant contribution to solving the bamboo damage issues.
LIFULL is a leading real-estate information service in Japan, who aims to support and empower the many different ‘LIFE’s in the world to be ‘FULL’ of joy and safety, by solving social issues through their business serving the areas of housing, food and lifestyle. For the Sustainable Development Goals, LIFULL brought a solution to the bamboo damage issues.