| Title | JUMP + INFILTRATION MISSIONS |
| Brand | SHUEISHA INC. |
| Product / Service | SHONEN JUMP + |
| Category | A05. Media / Entertainment |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Idea Creation | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Media Placement | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Production | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Satoru Kakutani | Hakuhodo Inc. | Exective Business Producer |
| Takayuki Nakajima | Hakuhodo Inc. | Business Producer |
| Motoki Uno | Hakuhodo Inc. | Creative Director |
| Tomoya Ikeda | Hakuhodo i-studio Inc. | Digital Content Creator |
| Kazuhiro Hara | Hakuhodo i-studio Inc. | Digital Producer |
| Fuya Ozaki | Hakuhodo i-studio Inc. | Digital Director |
| Erika Komiya | Hakuhodo i-studio Inc. | Assistant Director |
| Kota Sakai | Hakuhodo i-studio Inc. | Motion Designer |
| Shiori Kaneko | Hakuhodo i-studio Inc. | Designer |
| Yoshimasa Yokoyama | Hakuhodo i-studio Inc. | Technical Director |
| Toshiki Takagi | Hakuhodo Inc. | Copywriter |
| Shohei Ooba | Hakuhodo Inc. | Art director |
| Kairi Ogihara | Hakuhodo Inc. | Planner |
| Dovanda Dimmo | Hakuhodo i-studio Inc. | Front-End Engineer |
| Tateki Yoshida | ONE | Designer |
With a physical magazine, it is easy to flip through a comic, but through mobile App there is a limit to how well a thumbnail can convey the charm of the manga, and it can be extremely hard to get people to read a new title. A manga app's brand experience starts when the user starts reading. However, by searching for the manga itself made into entertainment we created a new brand experience.
Shonen Jump is a leader in the manga industry. and has given birth to Dragon Ball, ONE PIECE, Naruto and numerous other masterpieces. 2014 saw the release of the Jump + app, with over 250 original serialised manga titles, with several winning awards. However, readers tend to focus only on popular manga, and introducing them to other titles has proven difficult. Using these award winning titles at a starting point, we aimed to create a new brand experience that would encourage users to read new titles.
A manga app's brand experience starts when the user starts reading. However, would it be possible to offer a brand experience where simply searching for a new title itself is fun? With this as our goal, we created a new brand experience where searching for the manga itself is made into entertainment.
With the most popular manga "Spy × Family" used as a theme, tailored mission style promotions were developed where a target is hidden in each manga.
- A wanted poster on the website serves as a hint, and a variety of titles are infiltrated - Read a title and tap the relevant panel to clear the mission Missions which connected to a variety of titles were revealed over 3 weeks By clearing the mission and sharing the achievement on social media, users would receive comments from Spy X Family characters, helping organic promotion.
- A total of more than 300,000 views for chapter 1 of titles included in missions - Manga views increased by 234%