Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Fast Moving Consumer Goods
THE SECRET SUPPORTER DUTCH MILL GROUP DUTCH MILL	CJ WORX Bangkok	THAILAND	Bronze
STRESS-INDUCING TIMER NISSIN FOOD PRODUCTS CO., LTD. CHICKEN RAMEN AKUMA NO KIMURA	DENTSU INC. Tokyo	JAPAN	Short List
EMERSON'S - TINY PUB LION BEER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Silver
STEINLAGER - BLACK LAUNDRY LION PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
A02 Healthcare
PUBLICLY TRADED LIFESTYLES HEALTHCARE AUSTRALIA LIFESTYLES	FCB/SIX NY	USA	Bronze
A03 Durable Consumer Goods including Automotive
CATCH! ENJOY AIR DOWN THE NORTH FACE AIR DOWN JACKET	INNORED Seoul	SOUTH KOREA	Short List
UNEXPLORED RADIO STUDIO JAGUER LAND ROVER JAPAN LTD RANGE ROVER	FACT Tokyo	JAPAN	Short List
PROPILOT GOLF BALL NISSAN PROPILOT 2.0	TBWA\HAKUHODO INC. Tokyo	JAPAN	Bronze
MICROCODES SAMSUNG SAMSUNG GALAXY S20	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
STAY HOME MILES EXCHANGE THAI AIRWAYS THAI AIRWAYS	WUNDERMAN THOMPSON BANGKOK	THAILAND	Gold Spike
TUNA SCOPE 2020 KURA SUSHI, INC. TUNA SCOPE AND AI TUNA	DENTSU INC. Tokyo	JAPAN	Short List
A05 Media / Entertainment
#TIRORITUNE MCDONALD’S JAPAN 500 YEN EXTRA VALUE MEAL	TBWA\HAKUHODO INC. Tokyo	JAPAN	Bronze
A06 Consumer Services / Business to Business
SECOND LIFE IBM IBM WATSON	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	Bronze
FIRST SATURDAY NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
A07 Not-for-profit / Charity / Government
TEKKA ONLINE MARKET INFOCOMM MEDIA DEVELOPMENT AUTHORITY (IMDA) TEKKA ONLINE MARKET	BLKJ Singapore	SINGAPORE	Short List
CURING HOMESICKNESS SYDNEY CHILDREN'S HOSPITALS FOUNDATION FUNDRAISING INITIATIVE	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
THE BOOSTER TAG RACV AND TAC ROAD SAFETY	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
NO-ESCAPE ROOM PARKINSON’S NSW PARKINSON’S NSW	WUNDERMAN THOMPSON Sydney	AUSTRALIA	Short List
B01 Use of Ambient Media: Small Scale
POOPAINT LOHAS KIDS CENTER CLOVER POOPAINT	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	Short List
KIWIRAIL - NEAR MISS MEMORIALS KIWIRAIL NEW ZEALAND AND TRACKSAFE RAIL SAFETY AWARENESS	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
THE BOOSTER TAG RACV AND TAC ROAD SAFETY	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
B02 Use of Ambient Media: Large Scale
BURNT CHRISTMAS TREE AUSTRALIAN RED CROSS DISASTER RELIEF FUND	DDB SYDNEY	AUSTRALIA	Bronze
B03 Use of Broadcast
RED RESTAURANTS DRIVE TV TOKYO TV DRAMA	HAKUHODO KETTLE INC. Tokyo	JAPAN	Silver
UNEXPLORED RADIO STUDIO JAGUER LAND ROVER JAPAN LTD RANGE ROVER	FACT Tokyo	JAPAN	Bronze
UBER EATS NO REPEATS UBER EATS UBER EATS	SPECIAL GROUP Sydney	AUSTRALIA	Bronze
B04 Use of Print or Outdoor
AI MANGA ~TEZUKA2020~ KIOXIA CORPORATION CORPORATION ADVERTISEMENT	WUNDERMAN THOMPSON TOKYO	JAPAN	Short List
SLOWAYS NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
C01 Guerrilla Marketing & Stunts
MICHELIN IMPOSSIBLE KFC KENTUCKY FRIED CHICKEN	OGILVY AUSTRALIA Sydney	AUSTRALIA	Gold Spike
PLEASE ARREST ME RIT FOUNDATION GENDER EQUALITY AND HUMAN RIGHTS	OGILVY SINGAPORE	SINGAPORE	Gold Spike
THE SOAP WITH A LUMP HINDUSTAN UNILEVER LTD LUX	WUNDERMAN THOMPSON Mumbai	INDIA	Short List
C02 Live Shows / Concerts / Festivals
SHIBUYA VIRTUAL HALLOWEEN AU BY KDDI, FUTURE DESIGN SHIBUYA SHIBUYA CITY, TELECOM SERVICES	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	Silver
C03 Exhibitions / Installations
A FUTURE WITHOUT CHANGE MONASH UNIVERSITY STUDENT RECRUITMENT	VMLY&R MELBOURNE	AUSTRALIA	Bronze
NO-ESCAPE ROOM PARKINSON’S NSW PARKINSON’S NSW	WUNDERMAN THOMPSON Sydney	AUSTRALIA	Short List
C04 Competitions & Promotional Games
SOLAR FOREST HANWHA SOLAR FOREST APP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
MICROCODES SAMSUNG SAMSUNG GALAXY S20	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
C05 Customer Retail / In-Store Experience
LIGHT SAVER EMART LIGHT SAVER	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Bronze
EMERSON'S - TINY PUB LION BEER	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
STEINLAGER - BLACK LAUNDRY LION PROMOTE NATIONWIDE CAMARADERIE WITH LIVE EXPERIENCE	DDB NEW ZEALAND Auckland	NEW ZEALAND	Bronze
C06 360 integrated Brand Experience
MICHELIN IMPOSSIBLE KFC KENTUCKY FRIED CHICKEN	OGILVY AUSTRALIA Sydney	AUSTRALIA	Short List
C07 Customer Acquisition & Retention
FRIEND-VERTISING SKINNY SKINNY	COLENSO BBDO Auckland	NEW ZEALAND	Bronze
STAY HOME MILES EXCHANGE THAI AIRWAYS THAI AIRWAYS	WUNDERMAN THOMPSON BANGKOK	THAILAND	Grand Prix
SECRET MENU KFC KFC APP	OGILVY AUSTRALIA Sydney	AUSTRALIA	Bronze
D01 Tech-led Brand Experience
PLAY SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	Short List
SECOND LIFE IBM IBM WATSON	GEOMETRY OGILVY JAPAN Tokyo	JAPAN	Silver
LIVING JIAGU GOOGLE ARTS & CULTURE GOOGLE’S TENSORFLOW	MEDIAMONKS Shanghai	CHINA	Short List
PROPILOT GOLF BALL NISSAN PROPILOT 2.0	TBWA\HAKUHODO INC. Tokyo	JAPAN	Silver
D02 Use of Mobile & Devices
5G KUNG FU SHOWDOWN HUAWEI HUAWEI MATE30 PRO 5G	OGILVY Beijing	CHINA	Short List
STAY HOME MILES EXCHANGE THAI AIRWAYS THAI AIRWAYS	WUNDERMAN THOMPSON BANGKOK	THAILAND	Bronze
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE	DENTSU WEBCHUTNEY Mumbai	INDIA	Gold Spike
SECRET MENU KFC KFC APP	OGILVY AUSTRALIA Sydney	AUSTRALIA	Short List
D03 Use of Social & Digital Platforms
NUTRITION FOR HACKERS ! CALORIEMATE DRINKS	HAKUHODO INC. Tokyo	JAPAN	Short List
TIKTIONARY BYTEDANCE KK TIKTOK	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Bronze
CONTACTLESS PARTNER WORKOUTS NIKE NIKE BRAND	KLUE Shanghai	CHINA	Bronze
#PLAYTHIS SPOTIFY INDIA LLP MUSIC STREAMING	DDB MUDRA Mumbai	INDIA	Bronze
D04 Digital Installations
PLAY DO CAR NISSAN MOTOR CLAY CAR	TBWA\HAKUHODO INC. Tokyo	JAPAN	Short List
D05 New Realities & Voice Activation
5G KUNG FU SHOWDOWN HUAWEI HUAWEI MATE30 PRO 5G	OGILVY Beijing	CHINA	Short List
E01 Launch / Re-launch
UNI-FORM VOGUE FASHION	OGILVY TAIWAN Taipei City	TAIWAN	Bronze
READY-TO-GO UNIFORMS WACOAL THAILAND WACOAL	WUNDERMAN THOMPSON BANGKOK	THAILAND	Short List
MICROCODES SAMSUNG SAMSUNG GALAXY S20	CHE PROXIMITY Melbourne	AUSTRALIA	Silver
TUNA SCOPE 2020 KURA SUSHI, INC. TUNA SCOPE AND AI TUNA	DENTSU INC. Tokyo	JAPAN	Short List
E02 Sponsorship & Brand Partnership
ABC PEDASURANSI ABC SAMBAL ABC SAMBAL ASLI SAUCE	VMLY&R Mumbai	INDIA	Short List
BORROW THE ALL BLACKS ASB BANK BUSINESS BANKING	ASB BANK Auckland	NEW ZEALAND	Bronze
F01 Integrated Campaign led by Brand Experience & Activation
A FUTURE WITHOUT CHANGE MONASH UNIVERSITY STUDENT RECRUITMENT	VMLY&R MELBOURNE	AUSTRALIA	Short List
BORROW THE ALL BLACKS ASB BANK BUSINESS BANKING	ASB BANK Auckland	NEW ZEALAND	Bronze
CURING HOMESICKNESS SYDNEY CHILDREN'S HOSPITALS FOUNDATION FUNDRAISING INITIATIVE	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
G01 Local Brand
THE BIG SLAB BALTER BREWING COMPANY BALTER BEER	BALTER BREWING COMPANY Currumbin Waters	AUSTRALIA	Short List
G03 Single-market Campaign
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE	DENTSU WEBCHUTNEY Mumbai	INDIA	Gold Spike
G04 Social Behaviour
THE SECRET SUPPORTER DUTCH MILL GROUP DUTCH MILL	CJ WORX Bangkok	THAILAND	Short List
UNREAL FANS OF REAL KASHMIR ADIDAS + REAL KASHMIR FC REAL KASHMIR FC	CHEIL INDIA Gurgaon	INDIA	Short List
G05 Cultural Insight
MOONMENTS WECHAT / THE GREAT WALL WECHAT	TENCENT Shenzhen	CHINA	Short List
LIVING JIAGU GOOGLE ARTS & CULTURE GOOGLE’S TENSORFLOW	MEDIAMONKS Shanghai	CHINA	Short List
G06 Breakthrough on a Budget
MCCLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES	Bronze
G07 Corporate Purpose & Social Responsibility
PLAY SPARK SPARK	COLENSO BBDO Auckland	NEW ZEALAND	Short List
THE CHEERING BANDAGE YOUNG CHEMICAL, FACEBOOK KOREA THE CHEERING BANDAGE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
MCCLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES	Bronze
THE SOAP WITH A LUMP HINDUSTAN UNILEVER LTD LUX	WUNDERMAN THOMPSON Mumbai	INDIA	Silver
SLOWAYS NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Short List
FIRST SATURDAY NRMA INSURANCE	CHE PROXIMITY Melbourne	AUSTRALIA	Bronze
NOW, WORDS AREN'T JUST HEARD, BUT FELT. SAMSUNG SAMSUNG GOOD VIBES	CHEIL INDIA Gurgaon	INDIA	Silver
G08 Market Disruption
MCCLASSROOM MCDONALD'S MCDONALD'S	LEO BURNETT MANILA	THE PHILIPPINES	Short List
ANZ MR HUMFREEZ ANZ BANK ANZ BANK	TBWA\AUCKLAND	NEW ZEALAND	Bronze
THE 8-BIT JOURNO VICE MEDIA NEWS SERVICE	DENTSU WEBCHUTNEY Mumbai	INDIA	Bronze