UNICORN

TitleUNICORN
BrandTOYS GAMES INDONESIA
Product / ServiceTOYS GAMES INDONESIA
EntrantJ. WALTER THOMPSON JAKARTA, INDONESIA
Entrant Company J. WALTER THOMPSON JAKARTA, INDONESIA
Advertising Agency J. WALTER THOMPSON JAKARTA, INDONESIA
Production Company PORT NETWORK Jakarta Selatan, INDONESIA

Credits

Name Company Position
Ivan Hadywibowo J. Walter Thompson Jakarta Chief Creative Officer
Pingkan Rarumangkay J. Walter Thompson Jakarta Creative Director
Sebastian Aditya Chendra J. Walter Thompson Jakarta Creative Group Head
Doppy Catur Prasetya J. Walter Thompson Jakarta Senior Copywriter
Nabyl Fahrizi J. Walter Thompson Jakarta Copywriter
Natya Sekar Arum J. Walter Thompson Jakarta Copywriter
Galih Dion J. Walter Thompson Jakarta Copywriter
Yutha Oktavina J. Walter Thompson Jakarta Executive Producer
Bethania Sari J. Walter Thompson Jakarta Account Manager
Cuz Rasta Port Network Sound Engineer
Maria Angelica J. Walter Thompson Jakarta Planner

Brief Explanation

Problem: Toy is an understatement. Many Indonesian parents still think toy is just a toy, hence, they put aside toy and buy other things they think more valuable for their children’s growth and development. Insight: What makes a child special is his imagination. The greater his imagination, the greater the future he will become. Strategy: Toys Kingdom believes that every great thing begins with imagination. Hence, Toys Kingdom wants to encourage parents to support children’s imagination since early age and change the way they see toy by redefining toys as imagination.