| Title | UNICORN |
| Brand | TOYS GAMES INDONESIA |
| Product / Service | TOYS GAMES INDONESIA |
| Entrant | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Entrant Company | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Advertising Agency | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Production Company | PORT NETWORK Jakarta Selatan, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Ivan Hadywibowo | J. Walter Thompson Jakarta | Chief Creative Officer |
| Pingkan Rarumangkay | J. Walter Thompson Jakarta | Creative Director |
| Sebastian Aditya Chendra | J. Walter Thompson Jakarta | Creative Group Head |
| Doppy Catur Prasetya | J. Walter Thompson Jakarta | Senior Copywriter |
| Nabyl Fahrizi | J. Walter Thompson Jakarta | Copywriter |
| Natya Sekar Arum | J. Walter Thompson Jakarta | Copywriter |
| Galih Dion | J. Walter Thompson Jakarta | Copywriter |
| Yutha Oktavina | J. Walter Thompson Jakarta | Executive Producer |
| Bethania Sari | J. Walter Thompson Jakarta | Account Manager |
| Cuz Rasta | Port Network | Sound Engineer |
| Maria Angelica | J. Walter Thompson Jakarta | Planner |
Problem: Toy is an understatement. Many Indonesian parents still think toy is just a toy, hence, they put aside toy and buy other things they think more valuable for their children’s growth and development. Insight: What makes a child special is his imagination. The greater his imagination, the greater the future he will become. Strategy: Toys Kingdom believes that every great thing begins with imagination. Hence, Toys Kingdom wants to encourage parents to support children’s imagination since early age and change the way they see toy by redefining toys as imagination.