HERPESTES AUROPUNCTATUS (INDIAN MONGOOSE)

TitleHERPESTES AUROPUNCTATUS (INDIAN MONGOOSE)
BrandHONDA AUSTRALIA
Product / ServiceHONDA GENUINE PARTS
CategoryB02. Scriptwriting
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Entrant Company LEO BURNETT MELBOURNE, AUSTRALIA
Advertising Agency LEO BURNETT MELBOURNE, AUSTRALIA
Production Company GUSTO MUSIC Melbourne, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Melbourne Executive Creative Director
Andrew Woodhead Leo Burnett Melbourne Creative Director
Robert Mcdowell Leo Burnett Melbourne Art Director
Andrew Woodhead Leo Burnett Melbourne Copywriter
Maria Borowski Leo Burnett Melbourne Producer
John Trifonopoulos Leo Burnett Melbourne Production Manager
Colin Simkins Gusto Music Sound Engineer

Brief Explanation

Throughout history, countries have introduced foreign animal species into their biological ecosystems to control pests, be farmed or hunted as game. Then they inevitably escape, multiply and cause devastation to the natural surroundings. This radio campaign draws a parallel between this and the act of introducing a foreign part into the mechanical environment of a Honda. It seems like a clever, economical decision but they don’t realise the damage a non-genuine part can wreak on to their engine.