Title | HERPESTES AUROPUNCTATUS (INDIAN MONGOOSE) |
Brand | HONDA AUSTRALIA |
Product / Service | HONDA GENUINE PARTS |
Category | B02. Scriptwriting |
Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
Entrant Company | LEO BURNETT MELBOURNE, AUSTRALIA |
Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
Production Company | GUSTO MUSIC Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett Melbourne | Executive Creative Director |
Andrew Woodhead | Leo Burnett Melbourne | Creative Director |
Robert Mcdowell | Leo Burnett Melbourne | Art Director |
Andrew Woodhead | Leo Burnett Melbourne | Copywriter |
Maria Borowski | Leo Burnett Melbourne | Producer |
John Trifonopoulos | Leo Burnett Melbourne | Production Manager |
Colin Simkins | Gusto Music | Sound Engineer |
Throughout history, countries have introduced foreign animal species into their biological ecosystems to control pests, be farmed or hunted as game. Then they inevitably escape, multiply and cause devastation to the natural surroundings. This radio campaign draws a parallel between this and the act of introducing a foreign part into the mechanical environment of a Honda. It seems like a clever, economical decision but they don’t realise the damage a non-genuine part can wreak on to their engine.