| Title | LIVING MEMORIES |
| Brand | BRAKE |
| Product / Service | ROAD SAFETY |
| Category | A03. Illustration |
| Entrant | Y&R NZ Wellington, NEW ZEALAND |
| Entrant Company | Y&R NZ Wellington, NEW ZEALAND |
| Advertising Agency | Y&R NZ Wellington, NEW ZEALAND |
| Production Company | WETA DIGITAL Wellington, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Josh Moore | Y&R New Zealand | CEO And Chief Creative Officer New Zealand |
| Scott Henderson | Y&R New Zealand | Creative Director |
| Seymour Pope | Y&R New Zealand | Creative Director |
| Tim Ellis | Y&R New Zealand | Managing Director |
| Claire Dooney | Y&R New Zealand | Account Director |
| Lisa Dupre | Y&R New Zealand | Senior Art Director |
| Christina Hazard | Y&R New Zealand | Head Of Production |
| Grant Maxwell | Y&R New Zealand | General Manager - Media |
| James Wendelborn | Y&R New Zealand | Retouching |
| Kate Whitley | Y&R New Zealand | Studio Artist |
| Kylee Davidson-Corrin | Y&R New Zealand | Senior Media Planner |
| Bruce Murray | Y&R New Zealand | Executive Digital Producer |
| Michael Frogley | Y&R New Zealand | Head of Motion Graphics |
| Jason Wells | Y&R New Zealand | Ideas Director |
| Pat Ko | Y&R New Zealand | Digital Producer |
| Kevin Darch | Independent | Forensic Artist |
| Weta Digital | Weta Digital | Digital Production Company |
| Squid Kelly | Independent | Post Production |
| William Moore | Independent | DOP |
Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future. Using the science of forensic age progression, Weta digital created five portraits of five road victims as they would look today. New Zealand’s most-watched current affairs show covered the launch on prime time television, detailing the process and stories behind the portraits, as well as the heart breaking moments when the families saw their loved ones again. The story created a significant national response. Within 24 hours, it was picked up by NZs highest rated breakfast TV show, and largest online news portal. This unpaid media – which also included an article in New Zealand’s highest circulating Women’s magazine – complimented the press outdoor and online components of the campaign. In just 5 days, with marketing budget of less than $50,000, we reached every New Zealander 1.4 times showing a return on investment of 24:1.