| Title | JAPANESE TRADITIONAL PAPER / THE MAP |
| Brand | HAIBARA INC. |
| Product / Service | JAPANESE TRADITIONAL PAPER DEALER |
| Category | A01. Art Direction |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kotaro Hirano | HAKUHODO INC. | Art Director |
| So Yamada | HAKUHODO INC. | Copywriter |
| Satoshi Abe | SALAD INC. | Designer |
Japanese traditional paper is registered as one of the UNESCO’s Intangible cultural heritage objects. This poster is printed on such paper to announce the reopening of the HAIBARA store with over 200 years of history that sells those papers. Their original monogram was designed and created at the inception of the very first store.