| Title | YOUR MIRROR DOESN'T KNOW YOU. |
| Brand | POLA |
| Product / Service | POLA APEX |
| Category | A01. Art Direction |
| Entrant | MORI Tokyo, JAPAN |
| Entrant Company | MORI Tokyo, JAPAN |
| Advertising Agency | MORI Tokyo, JAPAN |
| Advertising Agency 2 | LIGHT PUBLICITY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori | Creative Director |
| Tetsuya Yamane | Light Publicity | Copywriter |
| Nanase Suzuki | Light Publicity | Art Director |
| Koichiro Doi | Photographer | |
| Motoko Shimizu | Mori | Project Manager |
| Miho Aoba | Light Publicity | Account Planner |
| Ayumi Yasuda | Light Publicity | Account Executive |
| Kotaro Sugiyama | Light Publicity | Executive Creative Director |
Your mirror doesn't know you. Pola knows your skin better than anyone. Better even than you, or your mirror. Because Pola Apex is the first skin care system in the industry to be based on all-layer skin analysis. And with over 2,650,000 potential skin care solutions, we can recommend the precise combination of products that is right for you. With confidence, so that you can confidently enjoy a new sense of beauty. Pola Apex — because everyone's skin is different. Cobweb Chart : Pores, Keratinocyte exfoliation / condition / size, Potential blemishes, Collagen fibers, Glycation, Capillary vessels, Skin texture, Sebum