| Title | QUIET BOY |
| Brand | CHINA’S SOCIAL ASSISTANCE FOUNDATION (CSAF) |
| Product / Service | CHARITY |
| Category | A01. Art Direction |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company | BBH CHINA Shanghai, CHINA |
| Advertising Agency | BBH CHINA Shanghai, CHINA |
| Production Company | WANTED PICTURES Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Johnny Tan | BBH China | Chief Creative Officer |
| Yu Kung | BBH China | Executive Creative Director |
| Jenny Jin | BBH China | Associate Creative Director |
| Ken Lu | BBH China | Creative Director |
| Yu Kung | BBH China | Photographer |
| Maggie Zhou | BBH China | Account Director |
| Yilin Lin | BBH China | Print Producer |
| Ken Wang | BBH China | Producer |
| Jimmy Liu | BBH China | Print Production |
| Deborah Abraham | BBH China | PR Director |
| Low Meiling | Wanted Pictures | Retoucher |
Starburst copy: Quiet and obedient boy. Open to abuse. Today’s special deal, 21,999 RMB. Headline: To a child trafficker, there’s no difference between selling a child and selling a car. Together we can put them out of business. Visit the CSAF website to see how you can help.