PARKOUR

TitlePARKOUR
BrandHEINEKEN ASIA PACIFIC
Product / ServiceTIGER BEER
CategoryA01. Art Direction
EntrantDROGA5 SYDNEY, AUSTRALIA
Entrant Company DROGA5 SYDNEY, AUSTRALIA
Advertising Agency DROGA5 SYDNEY, AUSTRALIA

Credits

Name Company Position
David Nobay Droga5 Sydney Creative Chairman
Andrew Fergusson Droga5 Sydney Creative Director
Cam Blackley Droga5 Sydney Creative Director
Simon Harsent The Pool Collective Photographer
Andrew Fergusson Droga5 Sydney Art Director
Andrew Fergusson Droga5 Sydney Copywriter
Gavin Chimes Droga5 Sydney Copywriter
Tommy Cehak Droga5 Sydney Art Director
Ant Martin Droga5 Sydney Senior Producer
Michaela Futcher Droga5 Sydney Planner
Richard Sweetman Droga5 Sydney Business Director
Ylenia Marinos Droga5 Sydney Senior Business Manager
Mike Keevers Droga5 Sydney Designer
Alvin Mu Droga5 Sydney Translation
Cameron Grey The Pool Collective Executive Producer
Cream Studios Cream Studios Retouchers
Mei-Leng Wong Heineken Asia Pacific Tiger Brand Director
Cindy Lin Heineken Asia Pacific Tiger Communications Manager

English Translation of Main Headlines

Hold on to the handrails Stick to well-lit paths Always exercise caution Get a sensible job Work hard but don’t overwork Walk to the office Cross at the lights Look both ways Take an umbrella just in case Avoid saturated fats Exercise within your limits Socialise with upstanding people Sleep for 8 hours a night Live in a secure neighbourhood Avoid risk at all costs Or, dare to create your own path. Life isn’t a cage. It’s my playground I am xxx - Free runner UNCAGE