| Title | PENGUINS |
| Brand | FUJI XEROX |
| Product / Service | FULL-COLOR COPIER |
| Category | A01. Art Direction |
| Entrant | ASATSU-DK Tokyo, JAPAN |
| Entrant Company | ASATSU-DK Tokyo, JAPAN |
| Advertising Agency | ASATSU-DK Tokyo, JAPAN |
| Production Company | ADK ARTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Toru Fujii | ADK | Senior Creative Director |
| Naoko Umezawa | ADK | Art Director |
| Keiko Oda | ADK | Coordination Director |
| Naoki Yoshida | ADK Arts | Production Producer |
| Kentaro Ishii | Pacific Island Complex | Designer |
| Akira Kobayashi | ADK | Creative Producer |
| Berg Jeff | Copywriter |
As same as Xerox, Fuji Xerox is the leading copiers brand in Japan. The mission of this poster is to present the super high quality of Fuji Xerox’s full-color copiers; One penguin having a copy of fierce seal on his back is fishing alone. But a lot of other penguins can never approach to him at all. Why? It’s because they’re afraid of the seal which is too real. -Real life copies from FUJI XEROX.