Title | #MYFAMILYCAN |
Brand | SPC ARDMONA |
Product / Service | PACKAGED FRUIT AND VEGETABLES |
Category | D01. Non-standard indoor advertising |
Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
Entrant Company | LEO BURNETT MELBOURNE, AUSTRALIA |
Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett Melbourne | Executive Creative Director |
Blair Kimber | Leo Burnett Melbourne | Senior Art Director |
Callum Fitzhardinge | Leo Burnett Melbourne | Senior Copywriter |
Tim Shelley | Leo Burnett Melbourne | Digital Art Director |
Matt Portch | Leo Burnett Melbourne | Senior Designer |
Chris Steele | Leo Burnett Melbourne | Head of Social |
Ari Sztal | Leo Burnett Melbourne | Group Account Director |
Kenneth Chow | Leo Burnett Melbourne | Account Manager |
Kaelene Morton | Leo Burnett Melbourne | Production Manager |
Chris Miles | Leo Burnett Melbourne | Studio Manager |
Maria Borowski | Leo Burnett Melbourne | Producer |
Brandon Rice | Leo Burnett Melbourne | Social Creative |
Katelyn Testa | Leo Burnett Melbourne | Social Creative |
Matt Peters | Leo Burnett Melbourne | Social Creative |
Jenni Rowbottom | Leo Burnett Melbourne | Community Management |
Christopher Ireland | Pool Collective | Photography |
Adam Ciancio | Pancho | Director |
Aaron Farrugia | Pancho | Director Of Photography |
Due to the overwhelming response a rerun was ordered within two days, leading to this promotion becoming permanent across all SPC brands. • 1 million units sold in first month • 17% sales uplift In social media, this initiative struck a chord with the nation. SPC is now the #1 Australian FMCG brand for engagement. • 1.2 million direct social interactions • Engagement 21 times above industry average 12 weeks later, the Prime Minister unveiled new labelling legislation, which will be compulsory for all products manufactured in Australia. #MyFamilyCan empowered millions of Australians families and sparked nationwide labelling change. All with a humble can.