| Title | LIGHT OF SPEED |
| Brand | NIKE |
| Product / Service | NIKE ZOOM |
| Category | D06. Interactive outdoor experiences |
| Entrant | MINDSHARE CHINA Shanghai, CHINA |
| Media Agency | MINDSHARE CHINA Shanghai, CHINA |
| Entrant Company | MINDSHARE CHINA Shanghai, CHINA |
| Media Agency 2 | MINDSHARE CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ananth Devarajan | Mindshare China | Director, Digital Innovations |
| Joey Kang | Mindshare China | Partner, Strategic Planning |
| Simon Ashwin | Mindshare China | Managing Partner |
| Danny Lee | Nike | Media Director |
| Vicky Huang | Nike | Media Manager |
The Personal Best is the ultimate competitor that every runner faces. But it's one that stays in your head until you cross the finish line. Nike wanted runners to see their Personal Best speed ahead of them or fall behind as they pushed themselves harder than they had before. The Guangzhou marathon is the biggest competitive long-distance race in southern China. For the two weeks before the race, we built the 1km Nike Light of Speed track. Comprised of 400 two-meter LED screens, and using runners' personal Nike+ data, we simulated the experience of racing against yourself using light.