| Title | WEARABLE_BANANA |
| Brand | DOLE JAPAN |
| Product / Service | DOLE BANANA |
| Category | D02. Small Scale Special Solutions |
| Entrant | DENTSU Y&R Tokyo, JAPAN |
| Entrant Company | DENTSU Y&R Tokyo, JAPAN |
| Advertising Agency | DENTSU Y&R Tokyo, JAPAN |
| Production Company | DENTSU Tokyo, JAPAN |
| Production Company 2 | DENTSU TEC Tokyo, JAPAN |
| Production Company 3 | BIRDMAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuki Fuse | Dentsu Y&R Inc. | Communication Director / Chief Producer |
| Shoichi Yamakawa | Dentsu Y&R Inc. | Account Director |
| Naoko Goto | Dentsu Y&R Inc. | Account Planner |
| George So Sugitomo | DENTSU INC. | Creative Director/Planner |
| Naru Kudo | DENTSU TEC INC. | Agency Producer/Director |
| Noriko Osumi | DENTSU INC. | Copywriter |
| Mai Shibatani | DENTSU INC. | Art Director |
| Jun Kawashima | Puzzle Inc. | Producer |
| Kenji Muramatsu | TAIYO KIKAKU Co./Ltd. | Movie Producer |
| Tomohiro Suzuki | TAIYO KIKAKU Co./Ltd. | Movie Director / Editor |
| Yoichi Kanazawa | BIRDMAN inc. | Director |
| Takeru Kobayashi | BIRDMAN inc. | Technical Director |
| Daichi Shirai | BIRDMAN inc. | Device Developer |
| Junichi Kato | Cinematographer | |
| Choi hanul/Nozomi Taguchi/Mitsuru Takada/Wataru Abe | Puzzle Inc. | Web Designer/Markup Engineer |
| Shoichi Suwa | TAIYO KIKAKU Co./Ltd. | Production Manager |
| Tadashi Inokuchi | Dentsu Public Relations inc. | Chief PR Planner |
| Morita Akihiro/Hitomi Abe | TAIYO KIKAKU Co./Ltd. | Mixer |
| Itaru Kunieda/Naoya Tanimoto/Noriko Arakawa/Yumi Izawa | Dentsu Public Relations inc. | PR Planner |
| Hiromi Otaki | Dole Japan, Inc. | Senior Marketing Manager |
DOLE wanted to promote their Runner’s Banana, aiming specifically towards the marathoners at TOKYO MARATHON 2015. So we created a banana no runner can ignore. WEARABLE_BANANA The worlds’ first edible wearable! A running tracker made from a real DOLE banana, using the whole peel and fruit. Runners attached this on their wrist and actually ran the whole marathon. And of course the marathoners ate it after they crossed the finish line, providing not just race data but also potassium and energy! Sales of the DOLE Runner’s Banana shot up to 193% more than before the race, owing to the WEARABLE_BANANA.