| Title | BI?U TU?NG |
| Brand | WWF |
| Product / Service | SUSTAINABLE FISH |
| Category | B16. Charities, Public Health, Safety & Awareness Messages |
| Entrant | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Hugh Southall | TBWA\ Group Vietnam | Executive Creative Director |
| Thien Ngan | TBWA\ Group Vietnam | Copywriter |
| Vy Le | TBWA\ Group Vietnam | Copywriter |
| Hannah Dron | TBWA\ Group Vietnam | Copywriter |
| Hiep Tran | TBWA\ Group Vietnam | Art Director |
| Quan Duong | TBWA\ Group Vietnam | Art Director |
| Hồ Hữu Huy | WWF | Designer |
"Fish." "Choose sustainable fish." The Vietnamese word for 'fish' is cá. We designed the word cá to look like a fish, which became the icon for the entire sustainable fish movement in Viet Nam. We created our own font to achieve this, called ‘Fish Font’. So in context, the headline translates as "Choose sustainable fish."