Title | CÂU |
Brand | WWF |
Product / Service | SUSTAINABLE FISH |
Category | B16. Charities, Public Health, Safety & Awareness Messages |
Entrant | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
Advertising Agency | TBWA\VIETNAM Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Hugh Southall | TBWA\ Group Vietnam | Executive Creative Director |
Thien Ngan | TBWA\ Group Vietnam | Copywriter |
Vy Le | TBWA\ Group Vietnam | Copywriter |
Hannah Dron | TBWA\ Group Vietnam | Copywriter |
Hiep Tran | TBWA\ Group Vietnam | Art Director |
Quan Duong | TBWA\ Group Vietnam | Art Director |
Hồ Hữu Huy | WWF | Designer |
"Choose sustainable fish." The Vietnamese word for ‘fish’ is cá. We designed the word cá to look like a fish, which became the icon for the entire sustainable fish movement in Viet Nam. We created our own font to achieve this, called 'Fish Font'.