Title | AUDI SENTO |
Brand | AUDI JAPAN |
Product / Service | OFFICIAL FACEBOOK PAGE |
Category | E01. Integrated Campaigns led by Outdoor |
Entrant | DENTSU E-MARKETING ONE Tokyo, JAPAN |
Entrant Company | DENTSU E-MARKETING ONE Tokyo, JAPAN |
Advertising Agency | DENTSU E-MARKETING ONE Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kunihiko Motegi | Dentsu E-Marketing One | Account Executive |
Jun Hasegawa | Dentsu E-Marketing One | Account Executive |
Hiroshi Yaginuma | Dentsu E-Marketing One | Communications Director |
Takahashi Yuki | Dentsu E-Marketing One | Planner |
Iwase Yuichiro | Dentsu E-Marketing One | Planner |
Kei Ohta | AOI Pro. | Creative Director |
Satoshi Yo | AOI Pro. | Producer |
Yohei Fujita | AOI Pro. | Production Manager |
Mizuki Tanaka | Sento Artist | |
Akiyoshi Yoshida | SPEC | Cameraman |
Takahiro Mizuse | Lighting | |
Yuji Nakahara | Planetwork | Production Designer |
Yusuke Nagai | Stylist | |
Harumi Ikenaga | Le Doigts Management | Hair Make |
Yutaka Fukuoka | Music |
<Audi and Mt. Fuji painting in Japanese Bath House> Audi Japan produced the painting of Mt. Fuji and Audi R8 Spyder this time, and visitors were able to see it until Ocotober 2014. There was massive effect on Sento’s traffic by this campaign, about 40 person should be coming to the venue per day, to see the painting. <Facebook> In order to obtain maximum reach, utilized two FB ads, one Promoted Post Ad for Audi fans and one Page Post Ad for targeted segments. <Twitter> Follow and retweet campaign: Utilized the Promoted Video Ad by promoting the Original prize, Audi Original Japanese Style Bathing Pail. Twitter users are asked to follow @AudiJapan and retweet the promoted tweet to win the prize.