AUDI SENTO

TitleAUDI SENTO
BrandAUDI JAPAN
Product / ServiceOFFICIAL FACEBOOK PAGE
CategoryE01. Integrated Campaigns led by Outdoor
EntrantDENTSU E-MARKETING ONE Tokyo, JAPAN
Entrant Company DENTSU E-MARKETING ONE Tokyo, JAPAN
Advertising Agency DENTSU E-MARKETING ONE Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Credits

Name Company Position
Kunihiko Motegi Dentsu E-Marketing One Account Executive
Jun Hasegawa Dentsu E-Marketing One Account Executive
Hiroshi Yaginuma Dentsu E-Marketing One Communications Director
Takahashi Yuki Dentsu E-Marketing One Planner
Iwase Yuichiro Dentsu E-Marketing One Planner
Kei Ohta AOI Pro. Creative Director
Satoshi Yo AOI Pro. Producer
Yohei Fujita AOI Pro. Production Manager
Mizuki Tanaka Sento Artist
Akiyoshi Yoshida SPEC Cameraman
Takahiro Mizuse Lighting
Yuji Nakahara Planetwork Production Designer
Yusuke Nagai Stylist
Harumi Ikenaga Le Doigts Management Hair Make
Yutaka Fukuoka Music

Execution

<Audi and Mt. Fuji painting in Japanese Bath House> Audi Japan produced the painting of Mt. Fuji and Audi R8 Spyder this time, and visitors were able to see it until Ocotober 2014. There was massive effect on Sento’s traffic by this campaign, about 40 person should be coming to the venue per day, to see the painting. <Facebook> In order to obtain maximum reach, utilized two FB ads, one Promoted Post Ad for Audi fans and one Page Post Ad for targeted segments. <Twitter> Follow and retweet campaign: Utilized the Promoted Video Ad by promoting the Original prize, Audi Original Japanese Style Bathing Pail. Twitter users are asked to follow @AudiJapan and retweet the promoted tweet to win the prize.