Title | THE SMALLEST FEAR |
Brand | MALARIA NO MORE JAPAN |
Product / Service | NON-PROFIT ORGANIZATION |
Category | D02. Small Scale Special Solutions |
Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Advertising Agency | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
Media Agency | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Production Company 2 | BROADCASTING MOVIES PRODUCTION Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Takao Yanagi | Hakuhodo DY Media Partners Inc. | Creative Director / Media Director |
Tomohiko Kawanishi | HAKUHODO INC. | Creative Director / Copywriter |
Yusuke Namito | HAKUHODO INC. | Art Director |
Masakazu Oyanagi | Tohokushinsha Film Corporation | Executive Production Producer |
Koji Joke | Tohokushinsha Film Corporation | Production Producer |
Motoi Fujiwara | Tohokushinsha Film Corporation | Production Producer |
Kazumichi Miyazawa | Tohokushinsha Film Corporation | Production Producer |
Fumiya Inada | Tohokushinsha Film Corporation | Production Manager |
Akiko Tokunaga | Tohokushinsha Film Corporation | Production Manager |
However, as Malaria doesn’t exist in developed countries, the people can’t think of it realistically. To make people more interested in Malaria, it’s not effective enough by simply delivering message, but needed to share similar experience to feel fear. We made transparent stickers with mosquito and message on “World’s Mosquito’s Day”. We secretly approached passengers like mosquitoes and sealed them on and explained fear of Malaria later. It says “As you sealed, children are infected with malaria unrealized. Malaria kills one in a minute. Please support our action. ” The people were surprised and understood about its fear.