THE SMALLEST FEAR

TitleTHE SMALLEST FEAR
BrandMALARIA NO MORE JAPAN
Product / ServiceNON-PROFIT ORGANIZATION
CategoryD02. Small Scale Special Solutions
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN
Media Agency HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production Company 2 BROADCASTING MOVIES PRODUCTION Osaka, JAPAN

Credits

Name Company Position
Takao Yanagi Hakuhodo DY Media Partners Inc. Creative Director / Media Director
Tomohiko Kawanishi HAKUHODO INC. Creative Director / Copywriter
Yusuke Namito HAKUHODO INC. Art Director
Masakazu Oyanagi Tohokushinsha Film Corporation Executive Production Producer
Koji Joke Tohokushinsha Film Corporation Production Producer
Motoi Fujiwara Tohokushinsha Film Corporation Production Producer
Kazumichi Miyazawa Tohokushinsha Film Corporation Production Producer
Fumiya Inada Tohokushinsha Film Corporation Production Manager
Akiko Tokunaga Tohokushinsha Film Corporation Production Manager

Execution

However, as Malaria doesn’t exist in developed countries, the people can’t think of it realistically. To make people more interested in Malaria, it’s not effective enough by simply delivering message, but needed to share similar experience to feel fear. We made transparent stickers with mosquito and message on “World’s Mosquito’s Day”. We secretly approached passengers like mosquitoes and sealed them on and explained fear of Malaria later. It says “As you sealed, children are infected with malaria unrealized. Malaria kills one in a minute. Please support our action. ” The people were surprised and understood about its fear.